Events Assistant

Tory BurchNew York, NY
Onsite

About The Position

The Events Assistant is a key member of the PR team, playing an integral role in bringing the brand to life through impactful, elevated experiences. This position supports the planning and execution of U.S. marketing events, including retail activations, store openings, brand launches, executive appearances, partnerships, and Foundation initiatives. The ideal candidate is highly organized, detail-oriented, and thrives in a fast-paced, collaborative environment, with a strong interest in events, operations, and brand storytelling.

Requirements

  • 1+ years of relevant experience, preferably in fashion, PR, events, or communications (internship experience counts).
  • Strong organizational skills with the ability to multitask and meet deadlines in a dynamic setting.
  • Excellent verbal and written communication skills.
  • High attention to detail and willingness to take initiative on tasks.
  • Collaborative, adaptable, and eager to support the team.
  • Proficient in Microsoft Office
  • Interest in fashion, women’s empowerment, and global communications.

Nice To Haves

  • Familiarity with PR platforms (e.g., Launchmetrics, Cision) a plus.

Responsibilities

  • Support the end-to-end execution of U.S. brand and retail marketing events in partnership with the Global Events Director and U.S. Events Manager.
  • Assist with production logistics across multiple initiatives, including coordinating external vendors, tracking timelines, and ensuring alignment with budgets and brand standards.
  • Collaborate cross-functionally with Retail Marketing to support the execution of in-store activations and customer experiences that drive brand awareness, engagement, and sales.
  • Help ensure all events align with brand guidelines and support the review process for store-led event initiatives in partnership with Retail Operations and Store Directors.
  • Contribute to the day-to-day management of event operations, including maintaining event calendars, tracking budgets and invoices, supporting guest list coordination, and assisting with run-of-show documents, briefing materials, and contracts.
  • Compile post-event recaps and gather insights and feedback to inform future activations.
  • Support the organization and maintenance of event materials and inventory, ensuring all assets and supplies are tracked and up to date.
  • Manage schedules, prepare presentations, and help maintain workflow across multiple projects to keep the team organized.
  • Provide hands-on experience in executing high-impact brand events and exposure to cross-functional collaboration, providing a strong foundation for growth within brand marketing and events.

Benefits

  • Generous benefits to help you take care of your mental and physical health, create financial security, and achieve wellness in all areas of your life.
  • Generous employee discount
  • Access to exclusive sample sales
  • Free executive coaching on-demand
  • Opportunities to give back through the Tory Burch Foundation and paid volunteer days.
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