Event Strategy & Engagement Manager

Konica Minolta Business Solutions, U.S.A., Inc.•Seven Hills, OH

29d•Remote

About The Position

This role focuses on developing and executing event strategies to drive lead generation, customer engagement, and brand awareness. The Event Strategy & Planning Manager will oversee the entire event campaign lifecycle, from pre-event planning to post-event follow-up and optimization. This position requires collaboration with cross-functional teams to meet MQL quotas and drive pipeline revenue, ensuring internal alignment across all event touchpoints. The role also involves managing vendor relationships, including partnerships and sponsorships, to ensure flawless event execution and tracking key performance indicators (KPIs) tied to revenue generation. Integration with broader marketing initiatives and leadership in planning self-hosted events and user conferences are also key aspects of this position.

Requirements

Strong project management skills, with the ability to manage multiple events simultaneously.
Comfortable with being flexible and open to change, handling uncertainties, while still driving forward to meet KPI goals.
Excellent communication and interpersonal skills, with the ability to collaborate across teams and influence stakeholders.
Ability to develop and execute comprehensive event strategies that deliver both short-term leads and long-term customer engagement.
Leverage creativity to drive business outcomes through personalized and impactful event experiences.
Experience creating highly tailored experiences for both prospects and customers.
Bachelor’s degree in Marketing, Advertising or a related field preferred
7+ years of event strategy experience, with a proven track record of planning and executing B2B events that generate revenue.
Experience managing a large event budget of $150K+ while maximizing impact and delivering events within budget.
Strong understanding of B2B marketing strategies, lead generation, and customer engagement techniques that have had impact to bottom-line numbers.
Demonstrated success in using events for lead generation, sales enablement, and brand awareness.
Demonstrated history with leading and motivating an internal events team, fostering collaboration and ensuring successful event execution.

Responsibilities

Develop and execute event strategies that align with company objectives to maximize lead generation, customer engagement, and brand awareness.
Oversee the complete event campaign lifecycle—from pre-event planning to post-event follow-up and continuous optimization.
Collaborate with cross-functional teams to not only exceed MQL quotas and drive pipeline revenue, but to ensure alignment internally across all event touchpoints.
Build and manage complex vendor relationships, including partnerships and sponsorships, and ensure flawless event execution.
Track and deliver KPIs directly tied to revenue generation.
Integrate events with broader marketing initiatives (content marketing, digital advertising, email campaigns) for maximum impact.
Lead the planning and execution self-hosted events and user conferences designed to both generate net new logos and strengthen customer relationships.
Use data to track expenses, maximize ROI, and ensure events are delivered within budget.
Lead sponsorship negotiations to secure cost savings across sponsorships, events, and engagements.
Design event content and programming that engages prospects and generates high-quality leads for sales.
Partner with sales and marketing teams to develop targeted pre-event campaigns that maximize attendance and engagement.
Create and implement post-event engagement strategies, including lead nurturing and follow-up campaigns, to convert attendees into customers.
Provide reporting on event performance, including lead quality, engagement metrics, and ROI.
Continuously refine and optimize event strategies based on insights and data, implementing improvements for future events.
Utilize data analytics, CRM tools, and marketing automation systems to track event performance and measure ROI.