Event Sales Manager

Topgolf•Canton, MI

12h•Onsite

About The Position

Topgolf is seeking an Event Sales Manager to drive revenue growth by owning the full sales cycle, from initial inquiry to executed event. This role involves managing inbound leads and conducting outbound business development, focusing on pipeline growth, account conversion, and delivering exceptional client experiences. The position requires a flexible schedule, including evenings, weekends, and holidays, with the ability to work extended hours during peak periods and high-volume seasons. The Event Sales Manager will be a leader in a high-energy, guest-facing venue, responsible for ensuring events exceed expectations and foster repeat business.

Requirements

5+ years of progressive sales experience, including leadership of direct reports.
Proven success in high-volume events or hospitality sales environments.
Strong proficiency in Salesforce or similar CRM; Excel and reporting tools.
Must be 21 years of age or older as required by state or local law.
Ability to remain stationary for extended periods of time, including working at a desk, computer workstation, or within the venue.
Ability to regularly move throughout the venue to conduct site tours, support event setup walkthroughs, and engage with guests and operational teams.
Ability to occasionally lift, carry, and/or move up to 25 pounds.
Ability to communicate clearly and effectively, both verbally and in writing, in person, by phone, and electronically.
Ability to hear and respond to verbal communication in a venue environment, including areas with moderate to high levels of background noise.
Visual acuity sufficient to read documents, computer screens, CRM dashboards, BEOs, and written correspondence.

Nice To Haves

Bachelor's degree in hospitality management, Business Administration, or a related field preferred; equivalent combination of education and relevant experience will be considered.
Progressive, relevant experience within the hospitality industry preferred.

Responsibilities

Execute the full sales cycle, managing a high-volume inbound pipeline and conducting consistent outbound prospecting.
Own every stage of the sale, from first inquiry through tour, proposal, and close.
Deliver in-person selling experiences through venue tours and client touchpoints.
Grow accounts by identifying upsell opportunities and maximizing client value.
Provide an exceptional client experience from initial inquiry through post-event follow-up.
Partner with Operations and the Culinary Team to ensure flawless event execution.
Maintain detailed, accurate communication on Banquet Event Orders (BEOs).
Represent the Topgolf brand with professionalism and hospitality.
Review daily performance metrics, key numbers, and lead rotations to track progress and identify gaps.
Maintain pipeline accuracy and data integrity for forecasting.
Identify opportunities for sales process improvement and share them with leadership.
Drive awareness of the Topgolf brand in the community through networking and professional engagement.
Participate in daily huddles, weekly sales meetings, and 1:1s with sales leadership.
Stay aligned on priorities, targets, and execution standards across the venue.
Demonstrate Topgolf's Core Values: Fun, One Team, Excellence, Courage, and Caring.