Event Sales Director

Topgolf•Nashville, TN

7d•Onsite

About The Position

Topgolf is a sports entertainment company that has changed how millions of people experience golf and where you can build a serious career. Our venues are high-energy, high-volume environments where performance matters and results are visible. Every day, we bring together golf, food and beverage, events, and entertainment into one experience that keeps guests coming back. We're looking for an Event Sales Director who sells with urgency and leads with intention. Someone who can grow accounts and execute with precision for their venue. This role isn't just about hitting a number. It's about building something repeatable and raising the standard. If you're ready to own your venue, develop your team, and drive revenue that matters, this is where you do it. The Event Sales Director drives venue revenue by owning a high-volume book of business, supporting core sales routines, and elevating sales execution across the venue. This role balances personal selling with team leadership, cross-functional alignment, and operational accuracy to deliver predictable growth and a best-in-class guest experience. As a leader of a high-energy, guest-facing venue, this role requires a flexible schedule including evenings, weekends, and holidays, with availability to work extended hours during peak periods, special events, and high-volume seasons.

Requirements

5+ years of progressive sales leadership experience, including leadership of direct reports
Proven success in high-volume events or hospitality sales environments
3-5+ years of professional-level communication, time management, and organizational skills
3-5+ years of progressive, relevant experience within the hospitality industry
Strong computer skills, particularly with Excel, Word, and Delphi or similar sales software
Must be 21 years of age or older as required by state or local law
Ability to remain stationary for extended periods of time, including working at a desk, computer workstation, or within the venue
Ability to regularly move throughout the venue to conduct site tours, support event setup walkthroughs, and engage with guests and operational teams
Ability to occasionally lift, carry, and/or move up to 25 pounds
Ability to communicate clearly and effectively, both verbally and in writing, in person, by phone, and electronically; including high-volume client outreach and internal team communications
Ability to hear and respond to verbal communication in a venue environment, including areas with moderate to high levels of background noise during events and peak service periods
Visual acuity sufficient to read documents, computer screens, CRM dashboards, BEOs, and written correspondence

Nice To Haves

Bachelor's degree (master's degree preferred); equivalent years of relevant experience will be considered

Responsibilities

Own a high-volume pipeline of inbound leads while executing consistent daily outbound business development
Build and expand client relationships by identifying upsell opportunities and driving repeat business
Deliver in-person selling experiences through site tours and client touchpoints that convert and retain accounts
Maximize lifetime value by growing and retaining top accounts
Facilitate BEO meetings to ensure accurate event details and seamless execution
Ensure event readiness by managing packets, payments, and key operational details
Review daily performance metrics and pipeline reports to stay ahead of targets and identify gaps
Maintain pipeline accuracy and data integrity to support smart forecasting and decision-making
Lead and develop the venue's sales team through regular, in-person coaching and performance management
Optimize workflow and drive accountability within the sales team function to support venue-level sales efficiency
Create clarity around expectations and invest in the team's growth and development
Maintain alignment with the General Manager and cross-functional teams (Ops, Dept Heads) through regular 1:1s, huddles, and sales meetings
Keep leadership informed on pipeline health, priorities, and performance with consistency and transparency
Bring solutions-first thinking to every conversation and escalation