Event Sales Director
About The Position
The Event Sales Director drives venue revenue by owning a high-volume book of business, supporting core sales routines, and elevating sales execution across the market. This role balances personal selling with team leadership, cross-functional alignment, and operational accuracy to deliver predictable growth and a best-in-class guest experience. As a leader of a high-energy, guest-facing venue, this role requires a flexible schedule including evenings, weekends, and holidays, with availability to work extended hours during peak periods, special events, and high-volume seasons. The role will require weekly travel amongst assigned venue locations.
Requirements
- 5+ years of progressive sales experience, including leadership of direct reports
- Proven success in high-volume events or hospitality sales environments
- Strong proficiency in Salesforce or similar CRM; Excel and reporting tools
- Must be 21 years of age or older as required by state or local law
- Ability to remain stationary for extended periods of time, including working at a desk, computer workstation, or within the venue
- Ability to regularly move throughout the venue to conduct site tours, support event setup walkthroughs, and engage with guests and operational teams
- Ability to travel amongst assigned venue locations weekly
- Ability to occasionally lift, carry, and/or move up to 25 pounds
- Ability to communicate clearly and effectively, both verbally and in writing, in person, by phone, and electronically; including high-volume client outreach and internal team communications
- Ability to hear and respond to verbal communication in a venue environment, including areas with moderate to high levels of background noise during events and peak service periods
- Visual acuity sufficient to read documents, computer screens, CRM dashboards, BEOs, and written correspondence
Nice To Haves
- Bachelor's degree in hospitality management, Business Administration, or a related field preferred; equivalent combination of education and relevant experience will be considered
- Progressive, relevant experience within the hospitality industry preferred
Responsibilities
- Manage a high-volume pipeline of inbound leads while executing consistent daily outbound business development
- Build and expand client relationships by identifying upsell opportunities and driving repeat business
- Deliver in-person selling experiences through site tours and client touchpoints that convert and retain accounts
- Maximize lifetime value across venues by growing and retaining your top accounts
- Facilitate BEO meetings across venues to ensure accurate event details and seamless execution
- Ensure event readiness by managing packets, payments, and key operational details
- Review daily performance metrics and pipeline reports to stay ahead of targets and identify gaps
- Maintain pipeline accuracy and data integrity to support smart forecasting and decision-making
- Lead and develop a team of Sales Admins virtually and in-person through regular coaching and performance management
- Optimize workflow and drive accountability within the admin function to support venue-level sales efficiency
- Create clarity around expectations and invest in your team's growth and development
- Maintain alignment with Area Director and market venues through regular 1:1s, huddles, and sales meetings
- Keep leadership informed on pipeline health, priorities, and performance with consistency and transparency
- Bring solutions-first thinking to every conversation and escalation
Benefits
- Free Play & 1/2 price food!
- Health, dental, vision
- 401(k) team member match
- Free mental well-being platform
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
Associate degree
