Event Sales Director

Invited•Vista, CA

5d•Onsite

About The Position

The Event Sales Director at Shadowridge Golf Club is responsible for the strategic oversight, selling, planning, and coordination of all aspects of event sales operations. This role leads the event sales team to ensure exceptional member and guest experiences while achieving annual event sales goals. The Director develops and executes sales strategies, cultivates client relationships, and collaborates with the General Manager and Executive Chef on event offerings. This position is accountable for the financial performance of the event sales department and ensuring alignment with club objectives and service standards.

Requirements

High school diploma or equivalent.
A minimum of 3 years of experience in a commissioned sales role within the hospitality or events industry.
Proven track record of meeting or exceeding sales targets.

Nice To Haves

College coursework in hospitality, marketing, or a related field.
Experience establishing marketing and prospecting programs to drive event revenues.
Advanced proficiency in Microsoft Office and event management software.
Strong mentorship skills with the ability to motivate and manage a sales team.
Excellent communication and interpersonal skills, with the ability to build relationships with clients and staff.
Strong organizational skills with the ability to handle multiple tasks and prioritize effectively.

Responsibilities

Execute sales plans to maximize event sales revenue in alignment with club goals and sales standards.
Lead the event sales team in achieving sales targets and foster a high-performance sales culture.
Analyze market trends and competitor offerings to refine sales strategies.
Cultivate relationships with key clients and prospects to generate new business.
Oversee the client consultation process, providing expert advice and creating tailored event solutions.
Obtain client feedback and implement improvements to enhance service delivery and client satisfaction.
Provide guidance to the event sales team, facilitating professional growth and maintaining high performance standards.
Ensure all event-related activities and expenses are accurately tracked and recorded.
Collaborate with the Executive Chef and General Manager to design profitable and competitive event offerings.
Utilize sales management tools and software, such as Cater Pro and Power BI, to track sales performance and manage event data.