Event Sales Director

Topgolf•Schaumburg, IL

2d•$55,600 - $90,900•Hybrid

About The Position

Topgolf is a sports entertainment company that has changed how millions of people experience golf and where you can build a serious career. Our venues are high-energy, high-volume environments where performance matters and results are visible. Every day, we bring together golf, food and beverages, events, and entertainment into one experience that keeps guests coming back. We are looking for an Event Sales Director who sells with urgency and leads with intention. Someone who can grow accounts, develop a team of Sales Admins, and execute with precision across multiple venues. This role is not about hitting a number. It is about building something repeatable and raising the standard. The Event Sales Director drives venue revenue by owning a high-volume book of business, supporting core sales routines, and elevating sales execution across the market. This role balances personal selling with team leadership, cross-functional alignment, and operational accuracy to deliver predictable growth and a best-in-class guest experience. As a leader of a high-energy, guest-facing venue, this role requires a flexible schedule including evenings, weekends, and holidays, with availability to work extended hours during peak periods, special events, and high-volume seasons. The role will require weekly travel amongst assigned venue locations.

Requirements

5+ years of progressive sales experience, including leadership of direct reports
Proven success in high-volume events or hospitality sales environments
Strong proficiency in Salesforce or similar CRM; Excel and reporting tools
Must be 21 years of age or older as required by state or local law

Nice To Haves

Bachelor's degree in hospitality management, Business Administration, or a related field preferred; equivalent combination of education and relevant experience will be considered
Progressive, relevant experience within the hospitality industry preferred

Responsibilities

Manage a high-volume pipeline of inbound leads while executing consistent daily outbound business development
Build and expand client relationships by identifying upsell opportunities and driving repeat business
Deliver in-person selling experiences through site tours and client touchpoints that convert and retain accounts
Maximize lifetime value across venues by growing and retaining your top accounts
Facilitate BEO meetings across venues to ensure accurate event details and seamless execution
Ensure event readiness by managing packets, payments, and key operational details
Review daily performance metrics and pipeline reports to stay ahead of targets and identify gaps
Maintain pipeline accuracy and data integrity to support smart forecasting and decision-making
Lead and develop a team of Sales Admins virtually and in-person through regular coaching and performance management
Optimize workflow and drive accountability within the admin function to support venue-level sales efficiency
Create clarity around expectations and invest in your team's growth and development
Maintain alignment with Area Director and market venues through regular 1:1s, huddles, and sales meetings
Keep leadership informed on pipeline health, priorities, and performance with consistency and transparency
Bring solutions-first thinking to every conversation and escalation
Drives the sales team to achieve revenue targets across all venues in the market
Drives a record of accomplishment of success through consistent pipeline management, conversion, and account growth
Fosters a sense of urgency in the team for reaching goals and meeting revenue deadlines
Leads others to persist and maintain sales performance standards even during high-volume periods
Develops sales admins through regular coaching, performance management, and workflow optimization
Communicates clear goals, roles, and expectations to the team across all assigned venues
Ensures the team has the right skills and leverages individual strengths to drive sales efficiency
Rewards team efforts and create a culture of accountability, ownership, and continuous improvement
Holds the team accountable for delivering a best-in-class guest experience from inquiry to post-event follow-up
Gathers customer satisfaction input on behalf of the team and uses it to drive continuous improvement
Addresses gaps in the team's ability to meet emerging client needs across the market
Aligns business processes and event execution with the needs of clients across venues
Accepts responsibility for market revenue outcomes and acts decisively when performance gaps emerge
Holds the team accountable for pipeline accuracy, BEO execution, and sales process consistency
Monitors metrics and milestones to chart progress and redirects effort when results start to lag
Designs feedback processes into the work, so the team continuously learns and improves
Interprets ASD direction into clear priorities for venues and admins
Understands funnel dynamics and identifies opportunities to improve conversion, optimize revenue, and drive business growth
Identifies performance patterns across venues and adjusts approach within guardrails
Ensures consistency of approach across venues (pipeline, execution, standards)
Provides feedback upward and downward to refine market strategy