Event & Retail Field Marketing Manager

Next Door & Window•Burr Ridge, IL

8d•$100,000 - $120,000•Hybrid

About The Position

This is an opportunity to build and lead a field marketing program expected to represent $30M of the company's business within 2-3 years. The Event & Retail Field Marketing Manager will oversee and grow field marketing operations across Chicago, Madison, and St. Louis, leading a team of Brand Promoters and Field Leaders. This role requires a builder, coach, and results-driver with a sales mentality who thrives on hitting goals and elevating team performance. Significant growth potential is available for the right candidate.

Requirements

Proven ability to plan, execute, and optimize 60+ events per year across multiple markets.
Several years of experience in event and field marketing with a track record of measurable results.
Availability for a flexible schedule including evenings, weekends, and regular in-field presence at events and retail partner locations.
2-5 years of experience managing a field marketing team.
Sales mentality with the ability to drive appointment and lead generation goals at all levels.
Strong budget management skills; ability to monitor and control marketing spend to hit performance benchmarks.
Analytical mindset with the ability to assess KPIs and make proactive, data-driven decisions.
Ability to self-manage time and resources across multiple markets and competing priorities.
Demonstrated leadership, accountability, and the ability to build and develop high-performing teams.
Strong oral and written communication skills.

Nice To Haves

Exceptional training, coaching, and team development skills — the ability to take a good team and elevate it to the next level.

Responsibilities

Research and secure 60+ events annually, including Home Shows, local community events, and Costco warehouse activations.
Complete event applications, track spending, and monitor marketing costs to meet benchmark goals.
Schedule, plan, and optimize all events, including set-up, staffing, and logistics, to maximize return on investment.
Manage all aspects of interviewing, onboarding, and performance management for the field marketing team across Chicago, Madison, and St. Louis.
Travel quarterly (at a minimum) between markets.
Maintain a consistent field presence at home shows, field marketing events, and Costco warehouse locations, providing hands-on leadership and coaching.
Drive appointment generation goals daily, weekly, monthly, quarterly, and annually using a metrics-driven, performance-focused approach.
Create and implement a strategic plan to exceed lead generation goals and increase sales conversion rates.
Monitor and track all marketing costs, optimizing scheduling, personnel, and event selection for the highest possible ROI.
Regularly assess KPIs and make data-driven decisions to improve team and program performance.
Provide detailed and accurate lead and appointment forecasts and reports.
Ensure Brand Promoters are consistently on-script, adhere to dress and demeanor standards, and possess strong product knowledge.
Review leads daily to ensure standards are met and lead reports are accurate.
Deliver in-field coaching and structured classroom training on methodology, objection handling, processes, and procedures.
Potentially travel to one or all company locations during training and onboarding.