Freelance Event Producer + Promoter (contract, commission-based) - St. Louis

Sofar Sounds • St. Louis, MO

23h • $100 - $5,000 • Remote

About The Position

Sofar Sounds is seeking experienced independent producers who are already running live events and building local audiences. This partnership offers the infrastructure, brand power, and back-office support of a global organization to help producers scale their efforts without getting bogged down in administrative tasks. Sofar handles operational complexities such as payments, taxes, insurance, royalties, communication management, artist and venue advances, and ticketing infrastructure. The producer's primary responsibility remains local promotion and ticket sales, while Sofar manages the behind-the-scenes operations. Sofar Sounds is a global live events brand that transforms everyday spaces into intimate venues for music and arts experiences. Founded in 2009, Sofar has hosted over 60,000 shows in 540+ cities, attracting 3.2 million attendees worldwide. The organization is known for discovering rising talent, with many notable artists having played Sofar shows early in their careers. Sofar empowers artists by providing a professional platform that spans physical and digital realms, offering opportunities for brand partnerships, content creation, and global media placements.

Requirements

• Hands-on experience running live shows and producing events.
• 3–5 years of experience in live event curation, production, or promotions.
• Deep roots in your local scene and an existing network of artists, venues, and community connectors.
• Proven ability to promote events, grow an audience from scratch, and drive local demand through social media, partnerships, press, and community outreach.
• Experience selling event sponsorships or marketing activations, ideally in live events or experiential marketing.
• Entrepreneurial and resourceful, able to figure things out, thrive under pressure, and take ownership.
• Strong understanding of your city: the neighborhoods, the audiences, and where cultural energy lives.
• Natural relationship-builder with a track record of closing deals and cultivating lasting partnerships.
• Understanding of the economics of live events and how to make the numbers work.
• Ability to work autonomously, while valuing being part of a larger community and organization.
• Clear communication skills, good time management, and professionalism.

Nice To Haves

• You're already producing events.
• You know how to sell tickets, not just produce shows.
• You can co-promote with your own established brand.
• You have a strong read on your city.

Responsibilities

• Curate, produce, and promote concerts and live events to build a strong Sofar community in your city.
• Set the local strategy, lead artist and venue curation, and drive ticket sales.
• Represent Sofar in your market.
• Lead curation and booking for shows in your city, sourcing high-quality, diverse artists and unique venues.
• Build and execute your city’s event strategy: show frequency, neighborhoods, themes, and growth plans.
• Own your local promotion and ticket sales, acting as the marketing engine for your city using social media, community relationships, press, and grassroots tactics.
• Own staffing and ensure show quality for your events, ensuring every guest, artist, and venue has an exceptional experience.
• Manage financial performance, keeping events profitable and healthy.
• Identify and partner with community organizations to broaden Sofar’s reach and co-promote shows.
• Support inbound global brand partnership activations with seamless, high-quality event execution.
• Collaborate with other Sofar producers globally to share what’s working and grow the network.

Benefits

• End-to-End Platform: Ticketing, guest comms, artist booking, advancing, payments, and post-show surveys.
• Lifecycle Marketing Support: Lifecycle email & SMS campaigns and a dedicated Lifecycle Marketing Manager.
• Global Brand Power: Access to Sofar’s reputation, better venues, higher-quality artist bookings, press opportunities, and brand partnerships.
• Reduced Risk: Event insurance, compliance management, royalties and sales tax handling.
• Autonomy with Real Support: Full creative control with access to a global team, shared best practices, data, and tools.
• Global Artist Network: Access to a pipeline of 50,000+ artists and a worldwide producer community.
• Dependable Payouts: Commission paid via direct deposit, fully reconciled.

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed