Freelance Event Producer + Promoter (contract, commission-based)

Sofar Sounds

51d • $100 - $5,000 • Remote

About The Position

Sofar Sounds is seeking experienced independent producers and promoters to partner with their global organization. This role involves curating, producing, and promoting live events while Sofar handles the operational complexities such as payments, taxes, insurance, royalties, and ticketing infrastructure. The producer will be responsible for local promotion and ticket sales, building a strong Sofar community in their city. Sofar Sounds is a global live events brand that transforms everyday spaces into intimate venues for music and arts experiences, having hosted over 60,000 shows worldwide. They aim to empower artists by providing a professional platform and access to opportunities. This is a commission-based freelance role, with events typically taking place on weekends and evenings. Earnings vary based on show volume and profitability.

Requirements

• Already producing events with hands-on experience running live shows.
• 3-5 years of experience in live event curation, production, or promotions.
• Deep roots in your local scene and an existing network of artists, venues, and community connectors.
• Proven ability to promote events, grow an audience from scratch, and drive local demand through social media, partnerships, press, and community outreach.
• Experience selling event sponsorships or marketing activations, ideally in live events or experiential marketing.
• Entrepreneurial and resourceful, able to figure things out, thrive under pressure, and take ownership.
• Strong understanding of your city: neighborhoods, audiences, and cultural energy.
• Natural relationship-builder with a track record of closing deals and cultivating lasting partnerships.
• Understanding of the economics of live events and how to make the numbers work.
• Ability to work autonomously, but value being part of a larger community and organization.
• Clear communication skills, good time management, and professionalism.

Nice To Haves

• Co-promote with your own established brand.

Responsibilities

• Curate, produce, and promote concerts and live events to build a strong Sofar community in your city.
• Set the local strategy, lead artist and venue curation.
• Drive ticket sales and own local promotion.
• Represent Sofar in your market.
• Lead curation and booking for shows, sourcing high-quality, diverse artists and unique venues.
• Build and execute your city’s event strategy: show frequency, neighborhoods, themes, and growth plans.
• Own your local promotion and ticket sales using social media, community relationships, press, and grassroots tactics.
• Own staffing and show quality for your events, ensuring an exceptional experience for guests, artists, and venues.
• Manage financial performance, keeping events profitable and healthy.
• Identify and partner with community organizations to broaden Sofar’s reach and co-promote shows.
• Support inbound global brand partnership activations with seamless, high-quality event execution.
• Collaborate with other Sofar producers globally to share insights and best practices.

Benefits

• End-to-End Platform: Ticketing, guest comms, artist booking, advancing, payments, and post-show surveys.
• Lifecycle Marketing Support: Email & SMS campaigns and a dedicated Lifecycle Marketing Manager.
• Global Brand Power: Access to venues, artist bookings, press opportunities, and brand partnerships.
• Reduced Risk: Event insurance, compliance management, royalties, and sales tax handling.
• Autonomy with Real Support: Full creative control with access to a global team, shared best practices, data, and tools.
• Global Artist Network: Access to a pipeline of artists and a worldwide producer community.
• Dependable Payouts: Commission via direct deposit, fully reconciled.

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed