Event Marketing Sr Associate

RSM US LLP

About The Position

We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, culture and talent experience and our ability to be compelling to our clients. You’ll find an environment that inspires and empowers you to thrive both personally and professionally. There’s no one like you and that’s why there’s nowhere like RSM. The Event Marketing Senior Associate is responsible for delivering strong brand experiences at high-impact events where RSM is a sponsor, exhibitor, and/or speaker. This role involves working closely with the event marketing manager, program stakeholders, vendors and subject matter experts to coordinate event logistics and ensure the smooth execution of event activities. They will execute on the event strategy to help RSM differentiate from competitors, expand our audience base and advance pipeline opportunity. The event marketing senior associate plays an important role across numerous strategic events simultaneously, balancing creativity and process improvement. They must be confident managing project tasks involving a wide range of collaborators – from external vendors to firm leaders to marketing and communications peers. As a brand champion they strive to deliver the event experiences that demonstrate the power of being understood with internal teams and external event audiences.

Requirements

Bachelor’s degree or equivalent experience required
Excellent Microsoft Office skills required
Exceptional project management, time management and attention to detail, required
Excellent communication and interpersonal skills, with the ability to build relationships and work collaboratively with cross-functional teams and external partners, required
4+ years minimum experience planning and executing strategies for small and large events, with a proven track record of successfully meeting or exceeding goals, required
Ability to prioritize and manage multiple projects or events simultaneously through to completion, required
Must exhibit an exceptional client service attitude, possess outstanding people skills and take a proactive approach in working with team members and colleagues, required
Passionate about the details to ensure a positive brand experience, required

Nice To Haves

Certified Meeting Professional (CMP), Certified Special Events Professional (CSEP), Certificate in Meeting Management (CMM), CTSM (Certified Tradeshow Marketer); preferred
An ability to interpret industry trends and organizational objectives to inform decision making, preferred
A natural and passionate curiosity and interest in the event world, including trends, emerging technologies and novel method of engagement; preferred
Strong client liaison background and experience, preferred

Responsibilities

Logistics execution: Manages all aspects of event execution, such as logistics, venue selection, catering, booth creation, audiovisual, promotional products, etc. solo or in collaboration with event marketing manager.
Vendor communication: Ensures timely communication with event vendors, including negotiating contracts, coordinating material submissions, and ensuring timely delivery of all event-related materials
On-site coordination (as needed): Supports the practice team and/or program marketer on-site, managing booth and material logistics, coordinating RSM attendee logistics, and ensuring smooth execution of all event activities
Presenter logistics: Manages content projects related to event presenters, including brand reviews for presentations, CPE requirements, etc.
For RSM-hosted events: Manages the registration and promotion projects, including invitations and social media approach – drafting copy where required
For third-party events: Ensures RSM team members have appropriate materials to champion their participation, may manage RSM web page projects promoting RSM sponsorship
Other duties as assigned

Benefits

At RSM, we offer a competitive benefits and compensation package for all our people.
We offer flexibility in your schedule, empowering you to balance life’s demands, while also maintaining your ability to serve clients.
Learn more about our total rewards at https://rsmus.com/careers/working-at-rsm/benefits.
All applicants will receive consideration for employment as RSM does not tolerate discrimination and/or harassment based on race; color; creed; sincerely held religious beliefs, practices or observances; sex (including pregnancy or disabilities related to nursing); gender; sexual orientation; HIV Status; national origin; ancestry; familial or marital status; age; physical or mental disability; citizenship; political affiliation; medical condition (including family and medical leave); domestic violence victim status; past, current or prospective service in the US uniformed service; US Military/Veteran status; pre-disposing genetic characteristics or any other characteristic protected under applicable federal, state or local law.
Accommodation for applicants with disabilities is available upon request in connection with the recruitment process and/or employment/partnership.
RSM is committed to providing equal opportunity and reasonable accommodation for people with disabilities.
If you require a reasonable accommodation to complete an application, interview, or otherwise participate in the recruiting process, please call us at 800-274-3978 or send us an email at [email protected].
RSM does not intend to hire entry level candidates who will require sponsorship now OR in the future (i.e. F-1 visa holders).
RSM will consider for employment qualified applicants with arrest or conviction records.
Individuals selected for this role will be eligible for a discretionary bonus based on firm and individual performance.