Event Marketing Specialist - Sunnyvale, CA

rPeople•Sunnyvale, CA

3d•Onsite

About The Position

Our client is seeking talented and highly-motivated leaders who want to join a dynamic, fast-paced organization committed to excellence. If you would like to be part of a start-up pioneering the future in wireless LANs, please contact us today. Our client offers highly competitive compensation and benefit plans. Summary Our Client is looking for an energetic and ambitious Event Marketing Specialist that will plan, execute, oversee, and market all North America corporate and regional events that our client participates in. This person will be responsible for identifying strategic events, preparing for the event, and working with cross-functional teams to staff and support the event. This position requires travel and extended work hours during conferences. The position will be based in our client’s Sunnyvale, CA headquarters and will report to the Director of Marketing Programs.

Requirements

Bachelor's degree and a minimum of 3-4 years experience planning and executing events
Strong interpersonal, oral and written communication skills
Strong project management and collaboration skills
Ability to work as part of a team, and at the same time work independently with moderate and sometimes, minimal supervision
Ability to multi-task and meet aggressive deadlines in a dynamic, fast-paced environment
Creative individual with strong organizational skills
Proficient in standard Microsoft Office programs (Word, Excel, PowerPoint)
Experience with Salesforce.com CRM system and marketing automation systems (Pardot/Marketo/Eloqua)
Travel required

Responsibilities

Research and qualify domestic events that our client should be involved in - conferences, tradeshows, seminars, workshops, etc.
Responsible for selection, coordination and execution of all trade shows, including sponsorship, logistics management, signage, collateral development, staff training, scheduling, travel arrangements, and outbound promotions to drive event traffic
Develop integrated marketing plans for each corporate trade show based on target audience, including program objectives, messaging, demos, promotions, PR, and social media campaigns (will work with others in the organization)
Work with PR and event organizers to coordinate speaking and sponsorship opportunities
Create and implement pre- and post-event email promotions using marketing automation tools
Manage all regional and corporate event booth properties and kits ensuring all required materials are included for each event
Manage the regional events budget quarterly/annually
Acquire all scanned leads and/or attendee leads from all events, clean lists, add SFDC campaigns, and upload leads to Marketo
Maintain events calendar / sponsorship deadlines
Manage event leads, metrics and data
Attend events (may include some nights and weekends) and educate attendees on our client’s product offerings and network with attendees