Event Marketing Manager

Newfold Digital

24d•Remote

About The Position

The Field Marketing function is scaling on multiple fronts at once: new vertical-markets plays, a growing calendar of sponsored and proprietary events, and a demand-generation engine that needs a dedicated in-person owner. We are looking for a seasoned event marketing talent to anchor our in-person events program. That means owning the sponsored event portfolio at scale, designing and launching proprietary events that carry our brand and drive pipeline, and building the framework for expanding into emerging verticals as new product lines come online. This role is the center of gravity for in-person events, complementary to our contractor and agency capacity and accountable for the biggest lead-generating event moments at which we should be present.

Requirements

4-6 years in event marketing, field marketing, or event management, with clear ownership of programs (not just execution support)
Hands-on ownership of a full sponsored event portfolio or a a large signature event, end-to-end.
Track record of driving measurable demand-generation and pipeline outcomes from events: leads captured, MQLs generated, sourced or influenced pipeline
Experience designing and producing proprietary or owned events, not only booth execution at third-party shows
Strong on-site production instincts: booth logistics, run-of-show, staffing, day-of troubleshooting
Sharp negotiation and vendor management chops; comfortable driving contracts through legal and procurement
Comfort partnering with sales and demand-generation teams on lead handoff, qualification, and pipeline reporting
Self-directed and comfortable operating alongside a contractor peer on a growing team
Willing and able to travel heavily (domestic US)

Nice To Haves

SMB SaaS, Hosting and WordPress community background
Prior experience launching a new proprietary or branded event from scratch and tying it to a measurable pipeline number
Experience testing marketing programs into new verticals or new product-market bets: evaluating lead-quality and pipeline signals, reducing what isn't working, and scaling what is
Familiarity with marketing automation and CRM platforms (HubSpot, Salesforce, Paid Media, Email Marketing, Cvent) for event lead capture and nurture
Comfort with hybrid event formats and cross-channel activation (event to content to pipeline)
Budget ownership at $500K+ and comfort defending trade-offs to leadership
Existing relationships with event vendor, community, or sponsorship networks

Responsibilities

Own the top-tier sponsored event portfolio end-to-end: evaluate opportunities against a demand-generation and pipeline bar, negotiate sponsorships, define the engagement strategy, and personally lead the biggest moments on the ground
Design and launch new proprietary Bluehost branded events (demand gen and community events, roadshows, agency programs, executive series, hosted meetups) and building the demand-generation playbook
Own the lead-generation motion at every event: capture strategy, scanner and form setup, sales handoff, MQL and SQL definition, and post-event nurture in partnership with marketing operations
Build the framework for testing into new and emerging verticals: run fast, low-cost event pilots in new product-market bets, evaluate lead-quality and pipeline signal, and scale investment where a vertical starts working
Partner closely with the internal and external teams to ensure that segments plan plug cleanly into the broader event calendar; own the seams so nothing falls between programs
Run on-site production for major moments: booth design, run-of-show, staffing, partner activations, executive experiences, and post-event follow-through
Set the demand-generation and ROI bar for the in-person event program: cost per lead, MQL contribution, and sourced or influenced pipeline; own the metrics conversation with leadership
Build and manage the vendor bench: booth builders, event producers, AV and creative partners
Represent the field team in cross-functional planning with sales, demand generation, product marketing, and partnerships
Travel domestically as the event calendar requires