Event Marketing Manager

Joyce Windows, Sunrooms & Baths•Winston-Salem, NC

21d•Onsite

About The Position

Joyce Factory Direct is expanding into the Piedmont Triad and is seeking an Event Marketing Manager to establish their event marketing strategy, build community relationships, lead a team, and drive lead generation. This is a hands-on, field-based leadership role focused on engaging homeowners, generating leads, setting appointments, and managing event execution. The role also involves managing venue relationships and identifying new events to grow the company's presence.

Requirements

2-5+ years of event marketing, retail sales, canvassing, or lead-generation experience
Strong communication skills and confidence approaching new people
Willingness to travel throughout the Piedmont Triad market
Flexibility to work evenings and weekends as events require
Entrepreneurial mindset with the ability to work independently and build a market from the ground up
Ability to lift and set up tents, tables, banners, and basic event equipment

Nice To Haves

Experience leading or mentoring others in a performance-driven environment

Responsibilities

Generate leads and set appointments with homeowners at events
Actively engage attendees and create interest in Joyce products
Coach and motivate team members on-site to improve results
Build and develop a high-performing event marketing team through recruiting, training, and coaching
Manage relationships with event venues, coordinators, and partners
Take ownership of market growth by identifying new partnerships, improving event performance, and expanding Joyce's local presence
Support event setup and teardown as part of a hands-on team environment
Consistently meet or exceed lead generation and appointment targets