Event Marketing Manager

Collaborative Solutions • Plano, TX

1d • Hybrid

About The Position

Collectors is seeking an Event Marketing Manager to join their Events team. This role will be responsible for building and executing the marketing strategy behind the company's event presence, aiming to drive awareness, attendance, and engagement before, during, and after each show, while also measuring the return on investment. The position reports to the Manager, Events and can be based in Plano, TX or Santa Ana, CA. Remote or hybrid candidates will also be considered, with a requirement for frequent on-site presence for those within a one-hour commute to an office, emphasizing the value of in-person collaboration.

Requirements

• Experienced supporting conventions, trade shows, festivals, sports/collectibles events, gaming events, or experiential activations.
• At least 2-3 years’ experience working in a marketing agency.
• Experienced using CRM platforms and project management software.
• Comfortable working in fast-paced onsite environments with shifting priorities.
• Calm under pressure and able to pivot quickly.
• Collaborative with other departments and self-directed.
• Authorized to work in the United States.

Nice To Haves

• Photography, video, or social capture experience is a bonus but not required.

Responsibilities

• Create pre-event, live-event, and post-event marketing strategies for each show.
• Manage campaign timelines tied to hard event deadlines.
• Coordinate with vendors, sponsors, show organizers, and cross-functional teams to promote services and special promotions for each show.
• Apply audience segmentation and community engagement to reach the right collectors and hobby audiences.
• Plan around onsite execution realities, including signage deadlines, print production, installation schedules, and attendee flow.
• Measure KPIs such as engagement, lead generation, traffic, conversion, event attendance, and ROI.
• Collect data and apply it to marketing strategy.
• Report regularly on methods and results for customer acquisition and retention post show.
• Lead by example and be a champion of all company policies, including safety, attendance & security.

Benefits

• Health Insurance: All full-time employees are eligible to enroll in Medical, Dental, and Vision
• Additional Benefits: Full-time employees are eligible for fertility, commuter, and educational assistance benefits
• 401(K) Matching Plan
• Vacation: All salaried employees are eligible for flexible time-off
• Holiday Pay: All regular, full-time employees are eligible for ten company paid holidays
• Employee Discounts: Employees receive discounts on select grading services for approved submissions
• Flexible Hours: Many of our teams offer flexible schedules with varying shifts and will work with you to accommodate your needs
• Fun Working Environment: Our team members are invited to participate in celebrations, holiday events, and team building activities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed