Event Marketing Manager, Americas

Genesys•Indianapolis, IN

11h•Hybrid

About The Position

Events are a key driver of pipeline growth and customer engagement across the Americas, and this role contributes directly to how organizations experience the Genesys brand at scale. As an Event Marketing Manager, you will manage the strategy and execution of high-impact events that support demand generation, strengthen customer relationships, and deliver measurable business outcomes. You will collaborate across field marketing, campaigns, sales, and global teams to bring well-orchestrated event programs to life. At Genesys, we are redefining customer experience through empathy, AI-driven innovation, and global reach, and this role supports that mission by translating strategy into execution. This position offers the opportunity to build depth in integrated event marketing, gain exposure to cross-functional initiatives, and contribute to programs that influence regional growth.

Requirements

3 to 5 years of experience in event marketing or event management within a B2B environment
Working knowledge of conference and trade show execution, including logistics coordination and vendor management
Demonstrated ability to manage multiple projects in a fast-paced environment with competing priorities
Experience supporting event performance tracking, including engagement metrics and ROI analysis
Ability to collaborate effectively with cross-functional teams and external partners
Strong organizational and time management skills with attention to detail
Effective communication and presentation skills
Familiarity with marketing and project management tools such as Salesforce, Tableau, Asana, or similar platforms

Nice To Haves

Bachelor’s degree in marketing, business, or a related field
Experience supporting both in-person and virtual events
Exposure to integrated marketing campaigns or demand generation programs
Basic experience with vendor coordination and contract processes
Willingness to travel and support events onsite as needed

Responsibilities

Manage end-to-end planning and execution of integrated marketing events that support pipeline generation and engagement goals
Execute event strategies aligned to go-to-market priorities and regional marketing plans
Coordinate with sales, field marketing, and campaign teams to ensure aligned messaging and seamless event delivery
Support conference and trade show programs from planning through post-event analysis, ensuring effective execution and measurable outcomes
Manage vendor relationships and logistics to deliver high-quality event experiences within budget
Track and analyze event performance, using insights to improve future program effectiveness
Oversee timelines and operational execution across multiple events while maintaining attention to detail
Contribute to the development of attendee experiences that enhance brand perception and customer engagement