Event Marketing Manager

Marathon Health

6d•$75,000 - $100,000•Remote

About The Position

Marathon Health is seeking a dynamic and experienced Marketing Events Manager to lead the strategic planning, execution, and management of successful events that drive brand awareness, prospect adoption, client loyalty, and promotes patient engagement. As a key member of our marketing and B2B team, this role will play a critical part in designing and managing virtual and in-person events such as webinars, company retreats, corporate healthcare seminars, and community-specific initiatives in markets where we operate. This role is also critical to the planning and execution of our largest annual client event. The ideal candidate will bring a balance of creativity, operational excellence, and analytical thinking to ensure events are both impactful and aligned with Marathon Health’s mission. Join our team of forward-thinking professionals dedicated to transforming healthcare for employers and employees across the country. If you’re passionate about innovative healthcare solutions and are excited about using events to expand access to care, we encourage you to apply.

Requirements

Bachelor’s degree in marketing, communications, or event management, and a minimum of 6+ years of relevant marketing and event management experience or equivalent combination of education and experience.
Prior directly related experience in the healthcare sector is strongly preferred.
Proficiency with event management software, project management tools (Asana) and CRM tools (Salesforce), familiarity with digital platforms is a plus.

Nice To Haves

Strong organizational and project management skills, with the ability to manage multiple events simultaneously.
Proficiency in data analysis and event performance reporting.
Experience managing both in-person and virtual events, with a focus on creating engaging hybrid experiences.
Creative mindset with a track record of developing innovative event concepts.
Deep understanding of the latest industry trends, with the ability to research and implement cutting-edge event strategies.
Proven track record of planning and executing high-impact events that drive engagement and brand awareness.
Excellent communication, negotiation and relationship building skills.
Ability to adapt quickly to changing environments, solve problems, and make decisions under pressure.

Responsibilities

Develop and execute a comprehensive annual event marketing plan that aligns with business objectives and enhance interactions for Marathon Health customers, including in-person client events, the annual Marathon Health hosted client conference, and virtual events.
Coordinate cross-functional teams to manage all aspects of event planning, including (but not limited to) logistics, budget, invitations, design, content, vendor management, promotion and satisfaction/ROI. Manage the entire event lifecycle, from initial concept through post-event analysis, ensuring high-quality execution.
Create compelling event messaging and content that resonates with target audiences and drives interest, attendance and follow-up action.
Manage event budgets and timelines, ensuring all deliverables are completed on time and within budget.
Oversee all event logistics, including agenda development, attendee registration, presentation preparation, materials, and evaluation metrics. Support venue selection, vendor negotiation, AV and production setup.
Build and maintain relationships with key stakeholders, including sponsors, internal partners, and external vendors as needed for event execution.
Partner with marketing, communications teams, and other internal stakeholders to review engagement strategies & develop promotional strategies, content, and audience engagement plans.
Evaluate the success of events through metrics and feedback to inform future initiatives. Set performance goals for events, track key metrics such as attendance and engagement, and provide detailed post-event reports.
Create and maintain an event playbook for continued standardization, adoption, and enhancement for company-wide events that are owned by other functions, such as Operations.
Stay informed on industry trends and relevant topics to ensure events remain timely and impactful.