Event Marketing Manager

CADMIUM LLC

7d•Remote

About The Position

Cadmium is redefining how associations and event-driven organizations engage their members—across live events, online learning, and year-round experiences. Summary: We’re looking for an experienced and versatile Event Marketing Manager. This position will be responsible for building awareness for the Cadmium suite of products. Our ideal candidate has experience developing and executing marketing campaigns. He/she will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. You will contribute to all aspects of event campaigns that focus on pipeline growth, acceleration, customer education, and world-class brand experiences, all while expanding Cadmium’s brand recognition in the market. You will support a portfolio of events (including but not limited to tradeshows, lunch and learns, annual user conference and webinars) that will have a significant impact on the growing Cadmium customer base and prospects. To excel in this role, you must be a highly organized, creative, collaborative self-starter with a passion for building impactful experiences. You will own the process and implementation of event communications for lead generation workflows, data, reporting, and analytics. The ideal candidate has extensive hands-on experience with marketing automation and CRM platforms (preferably HubSpot but, Zoho, Marketo, and/or Salesforce experience is acceptable), and is highly skilled in constructing efficient processes, thinking analytically, maximizing platform utilization, and testing & experimentation. The ideal candidate geographic location would be in the DMV (DC, Maryland, Virginia) or Raleigh/Durham, NC.

Requirements

Bachelor’s degree in marketing, communications, business, or related field
6+ years of experience in Marketing
Expert knowledge of HubSpot
HubSpot Certification
Proven success running events and sponsorships
Extensive knowledge of marketing principles and strategies.
Excellent written and verbal communication skills.
Proven ability to plan and implement marketing campaigns.
Excellent organizational skills and attention to detail.
Excellent time management skills and ability to meet deadlines.
Proficient with HubSpot CRM.
Must be meticulous with attention to detail.
Must have excellent critical thinking ability.
Must be able to respond quickly to a variety of situations.
Must be able to function in a team environment and work well with others.

Nice To Haves

Master’s degree a plus
Knowledge and/or experience in event management
Digital Marketing a plus.
Willingness and ability to travel

Responsibilities

Manage events from idea through execution, helping to ensure all timelines are met.
Oversee defined event workstreams and develop tactical plans that deliver established goals and targets successfully.
Develop strong cross-functional relationships with relevant teams such as; Marketing, Product Marketing, Sales, Training, and Product to ensure deliverable alignment and successful outcomes.
Build repeatable processes, templates, and best practices for events to optimize and scale programs.
Own events calendar and logistics.
Create event and sponsorship related content for social media posts, webpages, emails, and more.
Create and optimize successful emails campaigns.
Comfortable with the technical elements of marketing automation solutions, including supporting CRM/marketing automation integrations.
Identify effectiveness and impact of current events and sponsorship initiatives with tracking and analysis and optimize accordingly.
Continuously measure and improve content performance; create reports leveraging HubSpot.
Perform all other related duties as assigned.