Event Marketing Manager

Candescent•Atlanta, GA

8d•Hybrid

About The Position

Candescent is the leading cloud-based digital banking solutions provider for financial institutions. We are transforming digital banking with intelligent, cloud-powered solutions that connect account opening, digital banking, and branch experiences for financial institutions. Our advanced technology and developer tools enable seamless, differentiated customer journeys that elevate trust, service, and innovation. Success here requires flexibility in a fast-paced environment, a client-first mindset, and a commitment to delivering consistent, reliable results as part of a performance-driven, values-led team. With team members around the world, Candescent is an equal opportunity employer. The Event Marketing Manager is responsible for planning, managing, and executing Candescent’s participation in third-party industry conferences, trade shows, and field events. This role ensures that every external event where Candescent shows up is intentional, on-brand, operationally excellent, and aligned to sales, marketing, and business objectives. This role sits within the Experiential Marketing function and works cross-functionally with Sales, Product Marketing, Brand, Communications, and external partners to deliver consistent, high-impact experiences that elevate Candescent’s presence in the market and support pipeline and relationship growth.

Requirements

5–8+ years of experience in event marketing, experiential marketing, or field marketing, with a strong emphasis on third-party or industry events.
Proven ability to manage multiple events simultaneously in fast-paced, deadline-driven environments.
Strong project management, organizational, and time-management skills with exceptional attention to detail.
Excellent written and verbal communication skills.
Comfortable collaborating cross-functionally with Sales, Marketing, Product, and external vendors.
Solution-oriented, adaptable, and calm under pressure, especially on-site.
Willingness to travel as required to support key industry events.

Nice To Haves

Bachelor’s degree in Business, Marketing or Communications, or related field preferred.
Experience in B2B, SaaS, FinTech, or technology environments preferred.

Responsibilities

Manage the end-to-end execution of Candescent’s participation in industry conferences, trade shows, and third-party events, from planning through on-site delivery and post-event follow-up.
Report to the Head of Experiential Marketing and work as part of the Experiential Marketing team to operationalize Candescent’s industry event strategy, ensuring alignment with GTM priorities, target audiences, and marketing objectives.
Translate high-level event goals into clear execution plans, timelines, budgets, and deliverables for each event.
Own all logistical planning for assigned events, including sponsorship fulfillment, booth logistics, shipping, staffing plans, registrations, on-site schedules, and vendor coordination.
Serve as the primary point of contact for event organizers and internal stakeholders to ensure flawless execution and clear communication.
Ensure consistent brand representation across booths, signage, messaging, demos, and on-site experiences in alignment with Candescent brand standards.
Partner closely with Sales and Account teams to support customer meetings, hosted events, and on-site engagement opportunities tied to priority accounts and prospects.
Collaborate with Product Marketing and Product teams to ensure messaging, demos, and content align with event audiences and objectives.
Coordinate with Brand and Communications teams to ensure cohesive visual and experiential execution.
Support the definition and tracking of success metrics for industry events, including engagement, meetings held, pipeline influence, and qualitative feedback.
Gather post-event insights, feedback, and learnings to inform continuous improvement and future planning.
Contribute to post-event reporting and internal readouts for Marketing and Sales leadership.
Help establish and follow standardized processes, playbooks, and tools for industry event execution to ensure consistency and efficiency.
Identify opportunities to improve workflows, vendor coordination, and on-site operations.
Stay current on industry event trends, formats, and best practices to continually elevate Candescent’s presence.