Event Marketing Demand Generation, Associate Manager

Salesforce•New York, NY

About The Position

Salesforce is seeking a highly motivated Associate Manager, Events Demand Generation to support audience acquisition, attendee engagement, and pipeline growth across our strategic events portfolio. This role is ideal for a marketer who thrives at the intersection of storytelling, execution, and data-driven decision-making, and who is excited to bring integrated, cross-channel campaigns to life for industry-leading in-person, hybrid, and virtual events. As part of the Strategic Events Demand Generation team, you’ll partner closely with creative, web, email, social, technology, and global stakeholders to execute scalable, cost-effective campaigns that drive measurable business impact. You’ll support demand generation strategies end-to-end, ensuring campaigns are delivered on time, on target, and aligned to broader business objectives.

Requirements

3+ years of marketing experience, with a focus on audience acquisition and demand generation.
Ability to think both strategically and tactically; understanding the big picture while executing detailed campaign work.
Strong project management and organizational skills, with high attention to detail and the ability to meet deadlines.
Solid understanding of marketing channels and omnichannel funnel strategies.
Clear, concise communication skills and strong expectation-setting with cross-functional partners.
Proven ability to manage multiple initiatives simultaneously in a fast-paced environment.
Strong interpersonal skills and comfort collaborating across teams, seniority levels, and external partners.
Collaborative, self-motivated learner with a growth mindset.
Analytical orientation with experience using data and insights to inform decisions, optimize campaigns, and measure performance.
Ability to work a flexible schedule and travel 0–10%.

Nice To Haves

Experience marketing at a technology company
Strong presentation (deck-building) and writing skills
Familiarity with multi-channel marketing across email, social, paid media, OOH, influencer, and more

Responsibilities

Support end-to-end demand generation campaign execution across in-person, hybrid, and virtual events, spanning website, email, organic, and paid digital channels
Support the development and execution of attendee acquisition and attendee communications programs for events of varying sizes and audiences.
Execute campaign plans at the direction of Demand Generation leadership to drive registration, attendance, and pipeline
Partner cross-functionally with email, web, social, creative, performance marketing, and global teams to deliver integrated, high-impact campaigns.
Drive deployment of event websites with a focus on registration conversion and audience readiness.
Analyze audience insights and performance data to help refine event value propositions and inform platform and roadmap prioritization.
Support analysis of campaign performance and contribute to weekly, monthly, and quarterly reporting against goals.
Assist in building repeatable and scalable demand generation frameworks for event marketing motions
Support campaign operations, including creation of bills of materials, marketing requests, and tickets in Salesforce, Slack, and Asana