Event Manager

NICE • Richardson, TX

2d • Hybrid

About The Position

As an Event Marketing Manager, you will own the event programs for NiCE’s Public Safety & Justice business across two product lines: Evidencentral, supporting Justice, Defender and Investigator solutions, and NiCE Inform AI, supporting the 911 market. You will manage the full lifecycle of the event program — from building the annual calendar and managing event logistics through on-site execution, lead capture, post-event handoff and follow-up. Supporting two distinct sales teams and go-to-market motions, you will ensure each event is strategically planned, effectively executed and positioned to generate measurable pipeline. Events are a critical demand-generation channel within the Public Safety & Justice market, where relationships are often built in person and through professional associations. Your role will be to make sure we maximize that opportunity before, during and after every event.

Requirements

• 5+ years of experience planning and executing B2B trade shows, conferences and events end to end, including direct on-site ownership.
• Demonstrated experience owning the post-event lead lifecycle, including lead capture, data hygiene and enrichment, campaign attribution and sales handoff.
• Hands-on experience with Salesforce for campaign management and attribution.
• Experience using Monday.com or a similar project management platform to manage event plans, timelines, deliverables and cross-functional visibility.
• Experience cleaning and enriching event lead data, including de-duplication, missing-field completion and company, agency or title normalization.
• Experience with data enrichment platforms such as ZoomInfo or similar tools.
• Working knowledge of a sales engagement platform such as Outreach, including the ability to segment leads, build and launch sequences and support effective sales handoffs.
• Proven ability to support multiple sales teams, product lines or business priorities simultaneously.
• Experience tracking event spend, negotiating with vendors and managing purchase orders, invoices and reconciliation.
• Ability to navigate corporate procurement processes and manage vendor relationships through payment completion.
• Fluency using AI tools such as Claude and Microsoft Copilot for practical business applications including drafting, data cleanup, analysis and reporting.
• Strong written and verbal communication skills with the ability to create clear event plans, staffing briefs, follow-up strategies and post-event reporting.
• Strong organizational skills and attention to detail with the ability to manage multiple events, stakeholders and deadlines simultaneously.
• Willingness to travel approximately 10–15% and work event hours as required.

Nice To Haves

• Experience marketing to the public sector, government, justice or public safety markets.
• Experience working with professional associations or association-led marketing programs.
• Experience managing association co-sponsored programs, sponsorships or speaking opportunities.
• Familiarity with marketing automation platforms such as Marketo or similar solutions.
• Understanding of marketing campaign logic, funnel reporting and event-driven demand generation.
• Certified Meeting Professional (CMP) certification.

Responsibilities

• Own the annual event calendar across both Public Safety & Justice product lines, evaluating national, state and regional opportunities and recommending which events to renew, consolidate, expand or discontinue.
• Balance the event portfolio across key audiences, including prosecutors, defenders, law enforcement agencies and 911 organizations.
• Develop distinct event strategies for each product line and sales team, recognizing the different go-to-market motions across Evidencentral and NiCE Inform AI.
• Contribute to event budget planning by providing show-level performance data and recommendations that help determine investment across both product lines.
• Track event spend throughout the year, negotiate with vendors, monitor variances and reconcile actual costs against planned investment.
• Partner with Procurement to manage vendor onboarding, requisitions, purchase orders, invoices, approvals and payments while ensuring critical sponsorship and event deadlines are met.
• Manage end-to-end event logistics, including sponsorships, contracts, booth space and design, shipping, collateral, demo hardware, staffing, room blocks, speaking opportunities, award submissions and association deliverables.
• Develop a detailed run of show and staffing plan for each event in partnership with the appropriate sales team.
• Own on-site execution for priority events, including booth operations, staffing schedules, demo stations, pre-booked meetings and lead-capture processes.
• Plan and execute customer and partner engagements including dinners, receptions, hospitality events and small-group gatherings.
• Coordinate guest lists, venues, menus, timing, internal attendance and post-event follow-up while ensuring compliance with applicable gift and hospitality policies.
• Establish the lead-capture strategy before each event, including required fields, qualification criteria, campaign setup and naming conventions.
• Collect, clean, de-duplicate and enrich event leads before handing them to the Marketing Analyst for upload into Salesforce against the appropriate campaign.
• Maintain strong attribution hygiene by ensuring event leads reach Salesforce with accurate campaign and source information.
• Partner with each sales team before events to establish the post-event follow-up strategy, including segmentation, messaging and lead-selection criteria.
• Adapt and personalize post-event Outreach sequences based on the event, audience, product line and conversations generated at the show.
• Provide SDR teams with clean, enriched lead lists and recommendations regarding lead priority, agency information and relevant event context.
• Launch Outreach sequences according to the agreed post-event schedule and help ensure timely follow-up.
• Build and maintain relationships with professional associations across the Public Safety & Justice market and identify opportunities to increase NiCE’s presence and engagement.
• Partner with the broader marketing organization to ensure each event has a clear next step for attendees, including webinars, landing pages and relevant content.
• Use AI tools including Claude and Microsoft Copilot to support follow-up content, lead cleanup and de-duplication, event analysis, post-event summaries and recurring reporting.

Benefits

• NiCE-FLEX hybrid model (two days working from the office and three days of remote work each week)
• Public Safety & Justice is a growth business within NiCE and operates in a market where events play a meaningful role in originating demand and building relationships.
• Visible influence over how our event strategy is developed across two product lines, with a direct line of sight from event engagement through lead generation and pipeline creation.
• Opportunity to shape how the entire event follow-up process operates — ensuring great conversations become measurable business opportunities.
• Join an ever-growing, market-disrupting, global company where teams are highly collaborative, opportunities for impact are significant and the work supports organizations providing critical public safety and justice services.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed