Event & Activations Manager

Steele Brands Management LLC•Wayzata, MN

About The Position

We are seeking an Events & Activations Manager to lead the development and execution of CRISP & GREEN’s brand experiences across markets. This role will be responsible for bringing the brand to life through wellness-driven events, community activations, and high-impact brand moments—from new store openings to influencer-led experiences and local partnerships. The ideal candidate is both strategic and highly executional, with the ability to create elevated, on-brand experiences while building scalable programs that can be implemented across markets. This position plays a key role in driving brand awareness, guest engagement, and meaningful community connection.

Requirements

3+ years of experience in event marketing, brand activations, or community marketing
Proven ability to plan and execute events across multiple locations or markets
Strong understanding of brand experience and consumer engagement
Highly organized with strong project management and communication skills
Experience working with vendors, partners, and cross-functional teams
Ability to thrive in a fast-paced, high-growth environment
Bachelor’s degree in Marketing, Communications, or related field
Willingness to travel and work evenings/weekends as needed

Responsibilities

Develop and execute a year-round calendar of events and activations aligned with brand and business priorities
Identify opportunities to bring the brand to life through wellness, movement, and community-driven experiences
Ensure all activations reflect a premium, cohesive brand experience
Lead end-to-end planning and execution of all brand events, including: Wellness series events (fitness, recovery, community experiences), Influencer and partnership activations, Brand campaigns and key moments
Oversee all event logistics including planning, staffing, setup, and on-site execution
Travel to key markets to ensure high-quality, on-brand execution
Lead planning and execution of grand openings, VIP events, and community activations
Bring consistency and quality to how the brand shows up in new and existing markets
Ensure events create strong first impressions and local buzz
Support and execute local partnerships, brand collaborations, and sampling opportunities
Build relationships with fitness studios, wellness partners, and community organizations
Manage gifting and on-site brand integrations to enhance the event experience
Partner with the Social Media Specialist to ensure strong content capture at all events
Identify key moments for social storytelling and influencer amplification
Ensure events translate into high-quality, brand-aligned content
Manage event budgets, ensuring efficient and effective use of resources
Oversee relationships with event vendors, production partners, and merchandise suppliers
Manage ordering and production of event materials and branded merchandise
Develop and refine event playbooks, toolkits, and SOPs to support execution across markets
Create repeatable formats for wellness events and community activations
Ensure consistency while allowing for localized market relevance