eSales Agent - Global BMW

Sonic Automotive•Atlanta, GA
•$50,000 - $100,000

About The Position

The eSales Agent engages with customers contacting the dealership about purchasing a new or pre-owned vehicle. The role focuses on creating a premium customer experience through prompt, professional, accurate, and courteous responses to internet inquiries, phone calls, and chats, with the goal of generating appointments and bringing customers to the dealership. The position uses lead management tools and CRM software to manage initial guest engagement. The agent is trained on dealership products and services, current inventory, financing, and incentive programs, and receives ongoing training in customer service, sales tactics, objection handling, and relationship development. Compensation is tied to appointment and sales performance. The eSales Agent reports to the Traffic Manager, if applicable, or the Sales Manager.

Requirements

  • At least 1 year of call center or sales-focused experience.
  • Ability to set priorities, multitask, and achieve goals.
  • Ability to perform in a fast-paced environment.
  • Ability to work on a team.
  • Exceptional written and verbal communication skills.
  • Highly proficient verbal phone skills.
  • Ability to establish and maintain strong internal and external relationships.
  • Strong organizational and time-management skills.
  • Adaptability to change.
  • Proficiency using a computer.
  • Availability to work evenings and weekends.

Responsibilities

  • Answer inbound phone calls, internet inquiries, and chats.
  • Provide guests with timely and relevant responses to their questions and needs.
  • Facilitate providing guests with price and purchasing information.
  • Provide payment options and quotes.
  • Generate sales and acquisition appointments.
  • Manage organizers to keep follow-up with active guests up to date.
  • Adhere to the required outreach cadence for new inquiries.
  • Maintain a thorough understanding of KPIs.
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