eRetail Search Buyer
About The Position
The eRetail Search Buyer is responsible for planning, executing, optimizing, and scaling paid search programs across eRetail and retail media platforms to drive profitable growth. This role partners closely with brand, sales, analytics, and agency teams to ensure search investments maximize visibility, conversion, and return on ad spend (ROAS) across priority eCommerce customers. The ideal candidate combines strong analytical skills with hands-on platform expertise and a commercial mindset, translating shopper behavior and category dynamics into high-performing search strategies.
Requirements
- Bachelor’s degree in Marketing, Business, Analytics, or a related field
- Experience in eCommerce, retail media, or paid search (Amazon experience strongly preferred)
- Hands-on experience managing search campaigns within major eRetail platforms
- Strong analytical skills with the ability to interpret performance data and translate insights into action
- Proficiency in Excel and performance reporting tools
Nice To Haves
- Experience working with CPG, consumer goods, or omnichannel retail environments
- Familiarity with broader retail media ecosystems (DSP, onsite display, offsite media)
- Experience managing agencies or external partners
- Understanding of shopper marketing and digital shelf optimization
Responsibilities
- Develop and execute eRetail search strategies aligned to brand, category, and customer objectives
- Own keyword and product targeting strategies across priority platforms (e.g., Amazon Sponsored Products & Brands, Walmart Search, Instacart, Target Roundel)
- Translate business priorities (innovation launches, seasonal pushes, hero SKUs) into effective search plans
- Manage day-to-day activation of search campaigns, including budget pacing, bid management, and targeting refinements
- Continuously optimize campaigns to improve ROAS, conversion rate, share of voice, and incremental sales
- Test and scale new search capabilities, formats, and beta opportunities offered by retail media partners
- Monitor and analyze performance using platform reporting, dashboards, and internal tools
- Identify trends, risks, and opportunities across keywords, products, and retailers
- Deliver clear performance readouts and actionable insights to internal stakeholders
- Partner with Sales, Brand, Category, and Analytics teams to align search activity with broader eCommerce and omnichannel strategies
- Collaborate with creative teams to ensure assets are optimized for search performance
- Work with agency partners (where applicable) to ensure best-in-class execution and governance
- Manage search budgets with discipline, ensuring efficient investment and accurate forecasting
- Support annual planning, quarterly phasing, and in-year reallocation decisions
- Contribute to test-and-learn agendas to drive continuous improvement and innovation
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
