Equity Manager

Neil Huffman Auto Group•Frankfort, KY

8d•Onsite

About The Position

Neil Huffman is hiring a VIP/Equity Manager for our sales and service Inventory Growth! This role is for someone who understands that the biggest opportunity in a dealership isn't more leads-it's better utilization of the customers already walking through the door every day. This role is not about standing on the lot waiting for ups, cold calling internet leads all day, or 'selling' service customers. Instead, it focuses on identifying real equity opportunities using data, creating a premium, low-pressure ownership experience, and driving incremental sales and inventory acquisition without increasing ad spend. You're not pushing deals-you're presenting options.

Requirements

Strong communicator who can build trust quickly
Process-driven and consistent
Comfortable using CRM, DMS, and equity mining tools
Someone who understands that less pressure = more deals
Thinks strategically
Executes consistently

Nice To Haves

Experience in automotive sales, BDC, or service is a plus-but mindset matters more

Responsibilities

Run equity mining reports and identify high-value opportunities
Work directly from service appointments
Pre-contact customers before arrival to set expectations
Coordinate with service advisors for seamless introductions
Deliver a VIP, no-pressure consultation
Present two clear paths every time: Upgrade into a newer vehicle or sell us their current vehicle (no purchase required)
Focus on clarity, trust, and long-term relationships-not urgency tactics
Log every interaction in CRM (notes, timing, objections, next steps)
Execute structured follow-up (24hr / 3-day / 7-day cadence)
Maintain consistency-this role is about process, not guesswork