Equipment Sales Specialist

Benco Dental•Minneapolis, MN

6d•Remote

About The Position

As the Equipment Sales Specialist, you are responsible for driving equipment, technical and Benco services sales by partnering with regional teammates to ensure customer satisfaction; soliciting new business through personal efforts and referrals from territory representatives; enhancing personal skills in product and services focus areas; developing healthy/productive working relationships with customers, vendors and Benco teammates; serving as a consultant in helping dentists grow their practices; leading assigned territory representatives to accomplish mutual sales goals. This opportunity is part of our Benco Dental division, which is the nation's largest independent distributor of oral healthcare technology and supplies, with a century-long history, strong distribution network, and a comprehensive range of products, solutions, and services. 1930 Ventures, a family enterprise that includes Benco Dental, is the largest family owned, full-service dental distributor in the United States, and has remained in the family since 1930—a family that now includes more than 40,000 customers and over 1,700 associates in the 48 contiguous states. In 2025, we posted revenues of $1B. We provide more supply and equipment options than any other full-service distributor, an offering enhanced by a comprehensive suite of services and solutions, including office design, equipment repair, practice coaching, financing and project management, wealth management and dental-specific technology solutions. These services are supported by over 400 professionally trained sales representatives and 300 factory-trained service technicians who begin every task by asking, 'What does the customer want?'

Requirements

Minimum of 2 years of successful sales experience.
Possess a dependable vehicle, valid driver’s license, and an acceptable driving record.
Ability to travel in assigned territory daily, as required for customers, vendors and Benco teammates, business and group meetings, and Customer Experience Trips as well as limited overnight travel
Must live within assigned work territory.
Willingness to learn and sell advanced technology solutions
Ability to build and maintain strong customer relationships
Excellent verbal and written communication skills
Ability to independently stay focused and motivated
Exceptional time management, organizational, and customer service skills
Proficient computer skills

Responsibilities

Build and nurture strong relationships with existing customers by understanding their needs and providing exceptional service and support
Lead equipment sales process by collaborating with assigned territory representatives to prospect for business and close sales; this includes identifying, targeting, and engaging with new potential customers to expand customer base
Facilitate customer satisfaction within our equipment sales process – including preparing and presenting quotes, documenting signed agreements, collecting deposits, and attending equipment installations
Partner with internal designers to offer office design services to prospective customers, evaluate plans and blueprints, and take measurements of facilities
Develop an in-depth understanding of equipment offerings in order to provide accurate and detailed information to customers; stay updated on dental industry trends, market dynamics, equipment, digital imaging, service, and design offerings
Communicate effectively with regional teammates (territory representatives, service, and inside support) to achieve customer goals and solve customer or internal issues
Utilize technology and data tools for effective sales calls, opportunities, activity, presentations, publications, and efficient scheduling/follow-up