Enterprise Thought Leadership Program Management Lead

Hewlett Packard Enterprise•Spring, TX

2d•$92,600 - $213,500•Hybrid

About The Position

This is an opportunity to join HPE’s world-class Global Communications team. With scores of communicators across the globe, we advocate for HPE's corporate strategy, business innovation, and thought leadership. We're looking for an experienced and strategic Enterprise Thought Leadership Program Management Lead to help scale HPE's enterprise thought leadership program, which is a key pillar of the Corporate & Financial Communications team designed to connect HPE within the most influential conversations shaping the technology industry. This role sits at the intersection of communications, marketing, and business strategy and partners with external leading media organizations and event platforms. By showcasing HPE’s innovation, we position HPE as a leading voice on the trends transforming enterprise technology in the AI era, and work to enhance our company’s reputation, credibility, and business impact. This is an ideal opportunity for a highly collaborative communicator who excels in shaping and managing operational aspects of a highly visible program. We are seeking a candidate with demonstrable leadership qualities who thrives in a fast-paced environment, enjoys creating new structures and workflows, and can translate strategy into measurable business impact. The successful candidate will work in a close-knit group of high-performing colleagues that offers many opportunities that add to overall career development. The candidate will continually collaborate with Global Communications and Marketing colleagues and connect across our business unit portfolio in networking, hybrid cloud, and AI to drive the implementation of 360-degree communications plans tied to HPE’s Enterprise Thought Leadership Program activations. The candidate will help support thought leadership activations, including by evaluating potential media partnerships, planning and budgeting for future sponsorships, coordinating messaging amplification strategies, event execution, and measuring and reporting on impacts and outcomes. You’ll help us coordinate multiple elements of each thought leadership activation, centering on a 360 communications plan that relies heavily on internal alignment to engage executive stakeholders and manage media partners. You’ll do well in this role if you are a strategic thinker who is used to creating rigorous alignment agendas.

Requirements

A strategic mindset with the ability to connect big ideas to business impact
Experience in B2B technology, communications, or marketing with a strong understanding of importance of amplification across diverse business-oriented audiences
Strength in partnering with colleagues across business units to support the development of thought leadership activations, amplified across channels
A collaborative approach, with the ability to partner across highly matrixed teams
A bias for action—balancing strategy with hands-on execution to maximize impact
BA or BS in Communications, Marketing, Journalism, Business Administration, Public Relations, English, Political Science, International Relations, or other Liberal Arts disciplines.
7+ years of experience in corporate communications, media relations, team member communications, program management, or marketing.
Previous program management and/or project management experience
Strong organization and program management skills.
Advanced writing and editing skills - very minimal peer or manager edits needed.
Proficiency in presentation development.
Strong listening and interpersonal skills.
Advanced knowledge and understanding of communications methodologies, tools and vehicles.
Proven experience managing, leading, driving teams toward a common goal.
High levels of tact and diplomacy.
Agency and budget management.

Nice To Haves

Preference for candidate based in the greater Houston, Texas area.

Responsibilities

Lead program management aspects of our thought leadership activations
Manage execution with media partners, from planning and engagement to on-site execution and post-event follow-through—ensuring each moment is purposeful, differentiated, and maximizes targets for amplification and audience engagement
Drive 360-degree communications plans and amplification strategies that extend thought leadership across paid, earned, owned, and social channels to maximize HPE’s thought leadership activations with “beyond the moment” elements
Ensure each activation incorporates a go-to-market emphasis with customers and prospective customers by partnering with Global Marketing and Global Sales representatives
Lead budgeting aspects of the program, including evaluating sponsorship packages against return on investment targets, and tracking future partnership opportunities
Measure the impact of each thought leadership activation, helping define and track success across reach, engagement, influence, and pipeline outcomes, building a framework for thought leadership metrics.
Support collaboration efforts with executive communications leaders in Global Communications to identify and prepare executive speakers for thought leadership moments
Assist in managing new and existing media partner relationships on an ongoing basis
Onboard new partners to the program, partnering with HPE Finance and HPE Procurement