Enterprise Account Manager – Things To Do (TTD)

Groupon • Chicago, IL

1d • $55,000 - $75,000 • Hybrid

About The Position

Groupon's Things To Do vertical, focusing on local activities, family entertainment, tours, and attractions, is a rapidly growing segment of the platform. This role is designed for a proactive individual who can identify market opportunities, secure strategic partners, and close deals that significantly contribute to business growth. The primary objective is to bring top operators in Local Activities and Attractions, such as theme parks, tours, escape rooms, trampoline parks, zoos, axe throwing venues, family entertainment centers, and regional tour operators, onto the Groupon platform through relationship-driven, commercially astute enterprise sales. The role encompasses the full sales cycle, from initial outreach to contract finalization, with success measured by the Gross Profit generated from these deals.

Requirements

• 2-5+ years in B2B sales, with a strong preference for experience in Things to Do, the experience economy, hospitality, entertainment, or adjacent industries.
• Proven track record of closing complex, multi-stakeholder enterprise deals.
• Experience negotiating margin, deal terms, or pricing structures in a supply or commercial context.
• Ability to build a business case, model deal economics, and negotiate multi-variable terms.
• Comfortable presenting to and negotiating with senior operators, GMs, and ownership groups.
• Treats pipeline like a portfolio, assessing quality, cutting underperformers, and focusing on high-potential accounts.
• Proactive and action-oriented, prioritizing sending imperfect proposals over waiting for perfect ones.
• AI fluency is a baseline; comfortable using AI tools in daily workflow.
• Holds self accountable to outcomes and is driven by results.
• A builder mentality, always pushing limits and not satisfied with the status quo.
• Claude cowork proficiency required.

Nice To Haves

• Existing relationships in Local Activities or Family Entertainment Centers (FECs) are a significant advantage.
• Existing relationships in the broader Attractions category are a meaningful differentiator.

Responsibilities

• Own the full sales cycle: Prospect, pitch, negotiate, and close enterprise-level supply deals across Local Activities, Family Entertainment, and Tours & Attractions.
• Build and manage a disciplined pipeline of 75+ targeted accounts, tiered by Gross Profit potential and strategic fit.
• Structure deals that are mutually beneficial, including net-to-retail pricing, margin-aware deal architecture, and activation timelines.
• Drive strategic growth plans and engage with C-suite level executives to expand Groupon’s presence with top merchants.
• Identify and pursue new opportunities in the Things To Do (TTD) supply market, including untapped FEC chains, regional attraction groups, and emerging local activity categories.
• Develop and present a clear point of view on deal structure, pricing strategy, and launch approach during negotiations.
• Prioritize deals based on revenue impact and customer experience potential.
• Collaborate with Category and Account Management teams to ensure smooth partner activation and performance.
• Provide commercial intelligence back to the team regarding partner feedback, competitor offerings, and effective deal structures.
• Maintain pipeline hygiene, stage accuracy, and real-time updates in Salesforce.
• Leverage AI tools for prospecting, outreach drafting, deal research, and preparation.

Benefits

• Base compensation: $55,000-$75,000 + bonus
• OTE: approx. 120K+
• Full benefits package including Medical, Dental, Vision, EAP, 401(k) Match, ESPP, Life & Disability Insurance, FSAs, and more
• Real impact on a high-visibility category
• Autonomy, ownership, and a chance to influence how major national brands show up on Groupon

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed