Enrollment Marketing Manager

Drew University • Madison, NJ

38d

About The Position

The Enrollment Marketing Manager, a key role in the University's comprehensive marketing and enrollment efforts, works collaboratively with the College of Liberal Arts admission office to create and execute an innovative and creative multi-channel enrollment marketing plan recruitment in support of inquiry, application, and yield goals. The manager will write and create all email communications in Slate, collaborate with the digital marketing partner, manage content for lead generation and other advertising platforms and project manage print assets. The manager will also plan and create enrollment-focused content for university social media platforms, including video assets.

Requirements

• Bachelor's degree (BA) or equivalent from four-year college or university; or
• Three to five year's preferred work experience and/or training.
• Prior project management experience is required.
• Experience in Slate or other CRM is required.
• Possess advanced written and verbal communication.

Responsibilities

• Marketing Plan - Develop, execute, and oversee implementation of an integrated, multichannel lead generation and full enrollment funnel marketing plan to support and enhance recruitment, admissions, and enrollment of new students in collaboration with the VPEM&SC, AVP for Enrollment Management, and Sr. Director of Communications. Utilize market research and trends, data-driven insights, and stakeholder input to create successful enrollment marketing efforts. Manage reporting and recommendation processes based on ROI of efforts.
• Asset Development - Write and create email and portal content in Slate CRM using best practices to customize content at the student level. Manage the production of admissions marketing print pieces, and ensure marketing initiatives are clearly defined and delivered on time and on budget. Collaborate with Communications and Admissions staff members and campus partners to ensure accuracy and brand standards.
• Social Media - The manager will work with the admission student social team to plan and create enrollment content for university social media platforms, including video assets in collaboration with the Director of Strategic Communications. Proactively respond to trends to develop content and campaigns that are engaging and generate brand excitement. Measure and assess the efficacy of campaigns.
• Vendor Management - Oversee all third-party vendor relationships, including onboarding, status checks, and content oversight. Liaise between vendor and the university for the purposes of asset gathering and sharing to uphold University branding standards. Collaborate with undergraduate admissions to assess the quality of prospective vendors to assist with recruitment and yield activities.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Educational Services
• Number of Employees: 101-250 employees