Enrollment Content Creator

High Point University • High Point, NC

7d • Onsite

About The Position

As the Enrollment Content Creator, you will highlight High Point University’s distinctions for prospective students and parents. This role requires a results-driven writer proficient in both long-form and short-form stories and marketing copy for various print and digital platforms. Key responsibilities include writing new content, curating and repurposing existing copy, and managing other content like photos. The position involves proofreading, fact-checking, and gathering information from campus stakeholders to create engaging stories across multiple mediums, including enrollment-focused social media pages. Overall, the Enrollment Content Creator contributes to diverse content development projects throughout the enrollment cycle.

Requirements

• Bachelor’s degree required
• Ability to passionately promote The Premier Life Skills University through content in a manner consistent with the university’s brand.
• Ability to effectively write, curate, proofread and edit compelling content that is free of spelling, grammar and punctuation errors.
• Unmatched attention to detail and organizational skills.
• Willing to quickly learn new skills and solve complex problems.
• Follows instructions well and is enthusiastic about completing assignments.
• Effective fact-checking, information gathering, research capabilities, and interviewing skills.
• Ability to work with a group of writers, designers, photographers and other team members to meet a common goal.
• Ability to manage numerous assignments with multiple deadlines.
• Proficiency in Microsoft Office including Microsoft Word, as well as Adobe Acrobat Pro.
• Knowledge of major social media platforms.
• Ability to take an idea with minimal direction and channel it into a final product.
• Ability to collaborate with stakeholders across campus.
• Effective oral communication skills; strong interpersonal skills.

Nice To Haves

• Minimum one year experience in strategic communications, public relations, marketing or similar field preferred
• Working knowledge of basic photo and video editing programs (Ex: Canva), or willingness to quickly learn

Responsibilities

• Effectively writes, curates and edits timely, compelling content that positively promotes the HPU story in a manner consistent with HPU’s brand.
• Writing and creating enrollment materials, brochures, emails, website features and more.
• Contributes ideas and creates concepts for enrollment social media that pairs with content being delivered through email and print for a well-rounded marketing experience.
• Works with various leaders on campus to gather accurate information and channel it into a compelling story.
• Covers university events to be documented in print publications or university news.
• Conducts interviews and/or requests for information from students, faculty, staff, alumni, parents, donors, business leaders and community members.
• Curates photos or video elements and schedules and participates in shoots to ensure accurate visuals accompany projects.
• Submits content for approval and follows the appropriate approval and editing process.
• Curates and repurposes existing content to accompany new or updated materials.
• Ensures accurate information is used across multiple channels.
• May assist in launching new projects or maintaining current ones, such as creating a new print piece from scratch or rethinking and editing and existing ones.
• Maintains positive work atmosphere by acting and communicating effectively with students, students’ parents, faculty, co-workers and managers.
• Ensures the university is positively represented on official social media accounts.
• Ensures projects are completed and published on schedule.
• Ensures content is consistent with the university brand and positively promotes the university.
• Ensures deadlines for assigned projects are met.
• Other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level