Employer Branding & Recruitment Marketing Program Manager

American Heart Association • Dallas, TX

1d • $61,500 - $82,100 • Remote

About The Position

The American Heart Association has an exciting opportunity for an Employer Branding & Recruitment Marketing Program Manager to support our Talent Attraction team. The location for this position is flexible and home-based. The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally. #TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X, and at heart.jobs.

Requirements

• Bachelor’s Degree or relevant years of experience
• Three (3) years of experience creating media content for a corporate environment
• Experience in talent branding/employer branding or highly similar experience
• In-depth knowledge of social media analytics tools such as Sprinklr and Sprout Social, and how social media and content are amplified for stronger attraction (e.g., search engine optimization and marketing)
• Experience in journalism, interviewing, and writing engaging personal stories of others
• Knowledge of the MS Office Suite
• Ability to work collaboratively with a variety of partners at all seniority levels and across a wide variety of departments
• Ability to develop appropriate collateral materials, including imagery and content, to be used in recruitment & employer branding campaigns
• Ability to self-motivate, work independently, and be resourceful

Nice To Haves

• Experience in sourcing and recruiting practices, including diverse candidate engagement, preferred
• Experience in using tools like Photoshop and Canva to craft digital content (knowledge of iCIMS Video Studio or video editing, preferred)

Responsibilities

• Create and execute the Association’s Talent Attraction social media content & imagery (e.g. Facebook, X, TikTok, Instagram, LinkedIn, iCIMS CRM, iCIMS Social Distribution, etc)
• Manage and monitor external sentiment sites like Indeed & Glassdoor by writing review responses and soliciting reviews from employees at key milestones in an employee’s career journey
• Influence and guide messaging & campaigns for our centralized employee referral program.
• Evaluate and optimize the candidate experience from our careers site through application in iCIMS – e.g. minimizing steps in the process and helping to provide clarity & excitement with communications
• Engage recruiters and hiring manager to best understand our harder-to-fill roles, then support marketing ideas with content generation and targeted campaigns
• Create and maintain hiring manager, new hire, and non-hire survey solicitation to measure/monitor manager & candidate experience, then present the analysis to leadership for next steps
• Build and lead the Association’s employer branding initiatives on Glassdoor, Indeed, social media platforms (Instagram, LinkedIn, X, Blog, Facebook), & iCIMS CRM, as well as initiatives on our careers page
• Partner with the national and local Communications teams, Office of Health team, and other key leadership to build content that employees and recruiters can use to amplify awareness of our employer & recruitment brand, internally and externally
• Own the development, delivery, and training of compelling social media content focused on the Association’s culture and employees through strong storytelling
• Lead "TheAHALife content creators” internally by engaging with the cohort, providing a vision and relevant action steps
• Deliver ongoing education & training at various events (e.g. new hire orientation, ERG meetings, and with various departments/regions) to create awareness of the employer brand and how others can best support
• Drive metrics & measurement for enhancing #TheAHALife employer & recruitment brand campaigns and initiatives, including the analysis of data to recommend continuous improvement for the program

Benefits

• medical, dental, vision, disability, and life insurance
• robust retirement program that includes an employer match and automatic contribution
• employee assistance program
• employee wellness program
• telemedicine, and medical consultation
• Paid Time Off (PTO) at a minimum of 16 days per year for new employees
• 12 paid holidays off each year
• Tuition Assistance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree