Emerging Accounts Sales Representative

Neogen CorporationLansing, MI

About The Position

The Emerging Accounts Sales Representative is responsible for managing, supporting, and developing a large portfolio of small, early-stage customer accounts. These accounts represent a meaningful portion of overall revenue and require an efficient, scalable engagement approach. This role focuses on customer onboarding, account enablement, and growth, while guiding customers to the most appropriate purchasing and support channels, including eCommerce and distribution partners. The objective is to increase account productivity, encourage self-service adoption, and advance accounts into higher-value segments over time.

Requirements

  • Minimum 3+ years of experience in sales, account management, or customer service
  • Proven ability to manage a high volume of customers or transactions in a structured environment
  • Strong communication skills with the ability to guide customers toward efficient solutions
  • Experience working with CRM systems and digital tools
  • Bachelor’s degree preferred
  • Highly organized with the ability to manage a large portfolio of accounts
  • Customer-focused with a strong service orientation
  • Strong business judgment in directing customers to the appropriate channel (direct vs. partner/eCommerce)
  • Process-driven with a focus on efficiency and scalability
  • Adaptable and comfortable in a fast-paced environment

Responsibilities

  • Manage a high volume of emerging accounts, providing consistent and efficient customer support
  • Monitor account performance and identify growth, risk, and promotion opportunities
  • Support the progression of accounts into higher-value tiers through structured development
  • Maintain regular communication through remote channels (phone, email, digital engagement)
  • Initiate and support account setup for new and emerging customers
  • Introduce customers to Neogen’s product portfolio, learning resources, and service tools
  • Drive adoption of eCommerce, Learning Academy, and self-service portals
  • Ensure customers are equipped to independently manage day-to-day needs wherever possible
  • Direct customers to the most appropriate purchasing pathway. E.g. take orders directly, introduce them to eCommerce, or introduce them to channel partners, based on account size and complexity.
  • Increase utilization of eCommerce and distribution channels to improve efficiency and customer experience
  • Align account engagement model with company segmentation and cost-to-serve strategies
  • Effectively prioritize and manage a large number of accounts and activities
  • Maintain accurate account records, activity tracking, and pipeline updates in CRM systems
  • Leverage data and reporting tools to identify trends and optimize engagement strategies
  • Collaborate with field sales and support teams to ensure alignment across customer touchpoints

Benefits

  • Medical, dental, and vision coverage begin on your first day of employment.
  • 401(k) with company match
  • Generous paid time off (PTO)
  • Career Growth Opportunities
  • Meaningful Work
  • Collaborative Culture
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