Embedded Deposit Product Manager

Citizens•New York, NY

3d•Onsite

About The Position

Citizens Bank is seeking a highly motivated, strategic, and execution‑oriented Product Manager to join the Embedded Finance team as an Embedded Deposit Product Manager (VP). This role will be responsible for driving the strategy, solutioning, and execution of embedded deposit partnerships across priority verticals, with a primary focus on insured deposit networks, Registered Investment Advisors (RIAs), and domestic financial institution services, including correspondent banking. The Embedded Deposit Product Manager will serve as the dedicated subject matter expert and point of ownership for embedded deposit opportunities, partnering closely with Liquidity Product, Embedded Finance, Sales, Risk, Compliance, Operations, and Technology teams to identify, structure, and scale embedded deposit programs that align with Citizens’ liquidity strategy, cost of funds objectives, and risk frameworks. WHY THIS ROLE IS CRITICAL Without a dedicated Embedded Deposit Product Manager, Citizens risks limited progress against significant embedded deposit opportunities across insured deposit networks, RIAs, and U.S. financial institutions. These opportunities require sustained focus, deep subject matter expertise, and coordinated execution that cannot be effectively advanced through distributed, part‑time ownership across multiple teams. Continued reliance on senior leaders and product teams for ad‑hoc opportunity progression is not a scalable or efficient model and materially impacts both revenue realization and effective business management. This role provides the dedicated ownership required to drive momentum, unlock revenue opportunities, and ensure embedded deposit initiatives are executed in a disciplined, scalable manner aligned to Citizens’ strategic objectives.

Requirements

5–10+ years of experience in financial services, with experience in product management, liquidity, deposits, embedded finance, or related roles.
Strong understanding of deposit products, liquidity management, and banking operating models, preferably with exposure to embedded or partner‑led solutions.
Experience partnering with fintechs, platforms, RIAs, or financial institutions to deliver integrated or embedded financial solutions.
Demonstrated ability to build business cases, assess product‑market fit, and drive cross‑functional execution in regulated environments.
Strong analytical skills and business judgment, with the ability to translate complex opportunities into actionable product and execution plans.
Excellent communication, stakeholder management, and influencing skills across product, risk, compliance, operations, and sales teams.
Self‑starter with strong prioritization, program management, and execution discipline.

Nice To Haves

Familiarity with Agile delivery frameworks and product delivery tools is preferred.

Responsibilities

Drive solutioning and execution of new embedded deposit partnerships across key verticals including insured deposit networks, RIAs, and domestic financial institutions.
Serve as the primary owner for assessing inbound embedded deposit opportunities, conducting gap analysis to determine where Citizens’ existing products, capabilities, risk frameworks, or operations either support or constrain potential opportunities.
Identify and evaluate new embedded deposit verticals, building and owning business cases that support expansion into new use cases and client segments.
Partner with internal product, risk, compliance, and operations teams to drive alignment and execution on: New product development needs Enhancements to existing deposit products Updates to risk frameworks and controls Operational model changes required to support embedded deposit programs
Develop deep expertise in Citizens Liquidity and Deposit products, including product value propositions, revenue potential, pricing strategies, deposit classifications, and cost of funds objectives.
Support select embedded payments (third‑party payment) partnership opportunities as applicable, representing approximately 5–20% of the role depending on interest and business need.
Act as a central point of coordination across stakeholders to ensure embedded deposit initiatives progress efficiently from concept through execution and scale.

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