Email Strategy Manager
JCPenney•Dallas, TX
•Onsite
About The Position
The Strategy Manager will facilitate and traffic the day-to-day execution of the overall owned media marketing plan via email, SMS, and app push. This individual will assist in cross channel strategy, performance reporting, and communicate with internal and external marketing partners to ensure all aspects of the strategy are executed efficiently and on time. Additionally, this individual maintains a current understanding of email, SMS, and app push best practices and applies them to the execution of our campaigns. The position will report to the Senior Manager, Owned Media Strategy.
Requirements
- Bachelor’s degree required
- 2-4 years’ experience in marketing; retail marketing setting preferred
- Ability to plan digital strategies and convert into actionable campaigns
- Passionate about marketing and understands email/app/SMS marketing concepts
- Strong communication skills; both oral and written
- Ability to manage projects
- Ability to work independently, while also functioning and contributing as part of a team
- Strong attention to detail and accuracy
- Proactive, energetic, inquiring and investigative mind
- Experience setting up data and reporting structures utilizing multiple tools within the MS Office Suite (i.e. visualizing data in excel using hosted files on SharePoint; data manipulation, macros, charts and pivot tables)
Nice To Haves
- Experience with Attentive is a plus
Responsibilities
- Partner with Product Marketing, Marketing Strategy and Promotion teams to ensure all priorities are supported in digital owned channels (email, SMS, ad app push)
- Review/approve email briefs prior to kick-off
- Lead creative kick off and audit of email campaigns
- Lead personalization efforts including tracking of projects from kickoff to completion
- Pull and interpret email analytics and data
- Leverage data to prioritize initiatives, build projections and select audience segments
- Review and approve email subject lines and app messages
- Project manage special projects based on business priorities
- Support Sr. Manager in maintaining relationships with loyalty, site merchants, creative, coding, e-commerce and IT
- Stay up to date on the latest email marketing trends and industry best practices
Benefits
- medical/dental/vision
- term life insurance
- paid vacation/holidays
- 401(k) with Company match
- associate discount on all Catalyst Brands merchandise
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
