Email & SMS Marketing Lead Conversion Specialist

Spring EQ•Conshohocken, PA

11d•Hybrid

About The Position

Overview Spring EQ is a national home equity lender providing flexible and tailored financing solutions directly to consumers with a national network of experienced brokers and partners. Since its founding in 2016, Spring EQ is among the fastest growing and highest-rated home equity financing partners in the United States. Spring EQ offers a broad range of home equity products and delivers a simple and streamlined process that results in faster funding, trustworthy loans, and less frustration for consumers today. To learn more about Spring EQ, visit www.springeq.com . At Spring EQ, it is our mission to empower homeowners and buyers to achieve and maximize the value of homeownership in a simple, fast, and ethical manner. Our values are to Be kind and treat all people – teammates, customers, and vendors – with respect and consideration Be adaptable and embrace change Be accountable and take responsibility and deliver the effort to fully complete the task Be better and strive for continuous improvement in ourselves, our team, and the company for our customers Be part of the solution and solve problems, find the answers, and collaborate Work hard, have fun, and get things done We are seeking a data-driven Email & SMS Marketing Lead Conversion Specialist with deep HubSpot expertise to optimize our D2C conversion marketing, accelerate lead-to-funded loan conversions, and elevate overall engagement. This role is ideal for someone who is equal parts strategist, technician, and optimizer.

Requirements

6+ years experience in D2C email and/or SMS lifecycle marketing, preferably in a performance-focused role.
3+ years of hands-on HubSpot experience.
Bachelor’s degree preferred.
Proven track record of increasing lead conversion and improving funnel metrics.
Strong copywriting skills for email, SMS and script formats.
Ability to interpret analytics and make data-driven recommendations.
Experience with workflow automation, segmentation, and audience targeting.
Familiarity with SMS platforms (HubSpot SMS tools, HeyMarket, or similar).
Detail oriented - bring a focus and attention to detail in your day-to-day work.
Analytical - comfortable interpreting data and using it to generate recommendations, reports and more in your everyday work.
Technically minded - comfortable with understanding new technology, software applications, and a desire to continue to learn more.
Capable of using MS Office for day-to-day work (Word, PowerPoint, Excel, Outlook, OneDrive, Teams)
Familiarity with mortgage transactions.
Exceptional organizational abilities with attention to detail
Comfortable working in a fast-paced environment.

Nice To Haves

Experience working closely with sales and business intelligence teams.
Knowledge of HTML/CSS for email formatting.
Ability to manage multiple campaigns simultaneously in a fast-paced environment.
HubSpot certifications (Marketing Automation, Email Marketing, etc.).
Understanding of JSON and XML integrations, especially as they relate to HubSpot APIs, webhooks, and data syncing.
Healthy work-life balance.

Responsibilities

Develop and execute high-performing email and SMS campaigns focused on lead nurturing, conversion, and reactivation.
Own the end-to-end campaign lifecycle: segmentation, content creation, scheduling, testing, and optimization.
Build automated workflows, sequences, and personalized journeys aligned with the buyer lifecycle.
Manage HubSpot marketing automation tools, including lists, workflows, lead scoring, forms, landing pages, and reporting dashboards.
Optimize HubSpot CRM data structure and ensure clean, high-quality contact data.
Collaborate across teams to ensure optimal email performance throughout the customer journey, statuses and sales pipelines.
Monitor and analyze performance across all email and SMS touchpoints to improve open rates, click-through rates, and conversion outcomes.
Conduct regular A/B tests on subject lines, CTAs, copy, visuals, send times, and segmentation.
Ensure strict compliance with CAN-SPAM, TCPA and industry best practices.
Maintain proper opt-in/opt-out processes and SMS consent handling.