Email Marketing & SMS Specialist

Horizon Hobby•Champaign, IL

13d•$63,000•Onsite

About The Position

Horizon Hobby is seeking a detail-oriented and data-driven Email Marketing & SMS Specialist with hands-on experience in Salesforce Marketing Cloud (SFMC) to drive our email and SMS lifecycle marketing initiatives. This role is responsible for building, executing, optimizing, and analyzing email and SMS campaigns that engage customers, support business goals, and enhance the overall customer journey.

Requirements

Hands-on experience with Salesforce Marketing Cloud (required)
2–4+ years of experience in email marketing, CRM, or lifecycle marketing roles.
Familiarity with Journey Builder, Email Studio, Automation Studio, and Contact Builder.
Strong understanding of email best practices, segmentation, and personalization strategies.
Proficiency in HTML/CSS for email and comfort working with modular templates.
Analytical mindset with the ability to interpret email metrics and share insights.
Excellent communication, project management, and attention to detail.
Strong communication skills – copywriting experience a plus

Nice To Haves

Experience working with SQL queries and data extensions (preferred).
Salesforce Marketing Cloud certifications (Email Specialist, Marketing Cloud Administrator, etc.) a plus.
Dreamweaver and Photoshop skills.

Responsibilities

Plan, build, and deploy email and SMS campaigns, automation journeys, and triggered communications using Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio).
Create and maintain segmented audience lists using SFMC data extensions, SQL queries, and dynamic content tools.
Develop email templates using HTML/CSS and ensure proper rendering across devices and email clients.
Optimize campaigns through A/B testing, personalization, and continuous performance improvement.
Monitor campaign performance and deliver actionable insights on KPIs such as open rate, CTR, conversion, deliverability, and engagement.
Manage email calendar development, scheduling, QA, and approvals to ensure flawless execution.
Partner with cross-functional teams (Brand Marketing, content, design, PD) to align messaging with broader marketing initiatives.
Maintain compliance with data privacy regulations (CAN-SPAM, GDPR, etc.) and ensure high deliverability standards.
Troubleshoot technical issues and collaborate with the Dev/IT team on data flow, integration, or platform enhancements