Associate Specialist Email & SMS Marketing (Spanish/Bilingual)

Cook Systems-posted 2 days ago
Entry Level
Remote • Memphis, TN
101-250 employees
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Since 1990, Cook Systems —a certified veteran-owned IT consulting firm—has been helping businesses and professionals grow through innovation, integrity, and investment in people. We partner with Fortune 500 enterprises and high-growth companies alike to deliver agile technology solutions, AI-driven talent strategies, and our signature FastTrack program that develops the next generation of tech talent. At Cook, you’ll find a culture that values excellence, creativity, and accountability. We believe in opportunity backed by trust—and in building careers that last. Check out what our team members have to say on our Glassdoor page, and discover why Cook Systems is where meaningful careers take off! The Performance Marketing Email team has an immediate need for contract services to coordinate with email and cross-functional teams to plan, create, deploy and optimize email campaigns.

  • Content Creation & Review: Write, edit, and proofread Spanish and bilingual email and SMS content that resonates with target audiences. Ensure translations maintain tone, clarity, cultural relevance and brand guidelines
  • Campaign Execution: Build and deploy email and SMS campaigns using marketing automation platforms. Segment audiences and personalize messaging to maximize engagement and conversion.
  • Quality Assurance: Review campaigns for accuracy, compliance, and brand consistency across languages.
  • Performance Optimization: Analyze campaign metrics and provide actionable insights to improve performance. Conduct A/B testing on bilingual content to determine effectiveness.
  • Collaboration: Work closely with marketing, creative, and analytics teams to align messaging with overall strategy. Partner with internal stakeholders to ensure emails meet business objectives.
  • Produce and execute email campaigns, including building emails from templates and HTML, copywriting, creative alignment, QA, and deploying.
  • Work in partnership with designers to create/ optimize email creative and copy based on best practices.
  • Perform render testing across devices to QA emails and ensure correct rendering across most devices.
  • Build testing opportunities across email
  • Provide regular campaign performance reports based on KPIs
  • Assist with SFMC advanced functionality setup and maintenance
  • Work closely with email team to build and create emails based on strategy including segmenting lists and creating dynamic content for specific audience needs to meet business goals
  • Monitor Email Deliverability Metrics Regularly track bounce rates, spam complaints, open rates, and inbox placement to identify deliverability issues.
  • Design and execute A/B tests on subject lines, content, CTAs, and send times to continuously improve campaign performance.
  • Ensure all email campaigns comply with GDPR, CAN-SPAM, and other relevant regulations
  • Work closely with email team leads, marketing, design, and analytics teams to align email strategies with broader campaign goals and brand messaging.
  • Language Skills: Native or near-native proficiency in Spanish and English (written and verbal).
  • Salesforce Marketing Cloud experience is required
  • Content Builder – required
  • Journey Builder – required
  • Contact Builder – preferred
  • Adobe Creative Suite: Photoshop -required
  • The candidate must have experience working in Salesforce Marketing Cloud to build and deploy emails
  • Must have the ability to create and proof Spanish and Bilingual content
  • Must have experience in Photoshop to create images for emails
  • Attention to detail
  • Experience in audience segmentation and personalization strategies.
  • Familiarity with cultural nuances in Spanish-language marketing across different regions.
  • Salesforce Marketing Cloud (SFMC): Experience in Journey Builder, Email Studio, and Automation Studio
  • Proven track record of building and optimizing complex email campaigns and customer journeys.
  • Strong understanding of data extensions, segmentation, and dynamic content.
  • Attention to detail and ability to QA work prior to deployment
  • Skilled in writing clear, concise, and engaging Spanish and Bilingual email content aligned with AP Style guidelines and brand guidelines
  • Experience collaborating with various teams to maintain voice and tone consistency.
  • Proficient in Adobe Photoshop for email asset creation, image optimization, and layout design.
  • Understands email design best practices, including responsive design and accessibility.
  • Demonstrated ability to manage multiple projects simultaneously in fast-paced environments.
  • Self-starter with a proactive mindset and strong organizational skills to meet tight deadlines without compromising quality.
  • Choose from two comprehensive medical plans through Blue Cross Blue Shield, with dental and vision coverage included. With access to one of the nation’s largest provider networks, you’ll have quality care wherever life takes you.
  • Protect what matters most with life, critical illness, and accident insurance through Unum—because your family’s security matters.
  • Plan ahead and save with a Flexible Spending Account and Daycare FSA through Navia, helping you manage healthcare and dependent-care expenses your way.
  • Our Health Gap Insurance through Sun Life helps cover unexpected costs, so you’re never caught off guard.
  • Build your future with our 401(k) plan through The Standard. You’re eligible after just six months—because long-term success deserves a strong foundation.
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