eMail & Retention Marketing Strategist

Renfro Brands • Winston-Salem, NC

1d • Onsite

About The Position

We are seeking an analytical, strategic, and growth-oriented Email & Retention Marketing Strategist to fully own and scale our lifecycle marketing engine. In this role, you will be the primary architect and manager of our customer retention strategy, using Email and SMS (via Klaviyo) as the core pillars to maximize Customer Lifetime Value (LTV), repeat purchase rate, and engagement. While most of your focus will drive direct-to-consumer (DTC) apparel storefronts, you will also leverage your expertise to support and grow wholesale and B2B communication channels. Note: This is an analytical, strategic, and channel-management role. You will not be responsible for designing graphic assets, but you will be the primary driver of creative performance analysis, audience segmentation, testing frameworks, and briefing creative/copy teams for future initiatives.

Requirements

• Expert-level, day-to-day proficiency with Klaviyo (flows, advanced segmentation, predictive analytics, template architecture, SMS toolset) and Shopify (or similar e-commerce platforms).
• Proven track record running SMS programs (compliance, frequency caps, two-way triggers, MMS vs. SMS strategy).
• Comfortable diving into raw data, cohort analyses, attribution models, and GA4 to identify opportunities and guide business decisions.
• Possess a keen eye for visual storytelling, UX best practices for mobile inbox consumption, and conversion rate optimization (CRO) principles.
• Exceptional project management skills with the ability to manage complex send schedules and multiple stakeholder approvals without letting details slip.
• 3–5+ years of dedicated hands-on experience in email and retention marketing, lifecycle strategy, and retention marketing, within a high-growth DTC apparel, fashion, or consumer lifestyle brand.

Nice To Haves

• Experience leveraging common DTC tech stack integrations (Okendo, Gorgias) into Klaviyo a plus.
• Experience or strong comfort tailoring B2B/wholesale email communications alongside DTC workflows a plus.
• Advanced Klaviyo mastery (catalog feeds, custom properties, and predictive analytics)
• Shopify / Shopify Plus experience
• Familiarity with GA4 and retention analytics tools (Triple Whale, Northbeam, etc)
• Basic HTML/CSS for troubleshooting email rendering across mobile and desktop
• Knowledge of email deliverability and authentication protocols (SPF, DKIM, DMARC)
• Understanding of compliance for SMS programs
• Experience integrating third-party apps (loyalty programs, reviews, etc) into Klaviyo
• Experience within apparel, fashion, lifestyle, beauty, premium consumer goods, or another product-led consumer brand strongly preferred.

Responsibilities

• Fully own and execute the end-to-end retention and lifecycle roadmap across email and SMS to drive repeat purchase rate, reduce churn, and lift overall LTV.
• Audit, build, optimize, and scale automated lifecycle customer journeys in Klaviyo (e.g., Welcome series, Abandoned Cart/Checkout, Browse Abandonment, Post-Purchase & Cross-Sell, Replenishment/Restock alerts, Winbacks, and Sunset policies).
• Plan, schedule, and manage the full promotional, editorial, and product-launch broadcast calendar for DTC apparel lines and seasonal drops.
• Build and maintain dedicated email workflows and segmented campaigns to support wholesale accounts, trade partners, and B2B buyers (e.g., line sheet announcements, order reminders, seasonal pre-orders, and portal engagement).
• Design, execute, and document a structured, continuous A/B and multivariate testing strategy across subject lines, preview text, SMS send times, copy hooks, promotional offers, frequency, and click-to-open drivers.
• Architect advanced behavioral, demographic, and RFM (Recency, Frequency, Monetary) segments in Klaviyo to deliver highly personalized messaging at scale.
• Monitor deliverability, inbox placement, sender reputation, bounce rates, unsubscribe rates, and list hygiene standards (including DMARC/SPF/DKIM alignment and sunset automations).
• Systematically analyze creative asset performance (e.g., visual layout, imagery vs. text ratios, CTA hierarchy, product focus) and translate metrics into actionable feedback and creative briefs.
• Collaborate closely with brand marketing, copywriters, graphic designers, and merchandising teams to communicate what creative converts and guide future creative production.
• Partner with inventory and e-commerce teams to ensure campaigns align with apparel drops, core replenishment lines, clearance pushes, and stock availability.
• Build and maintain weekly and monthly retention reporting dashboards tracking revenue per recipient (RPR), open rates, CTR, conversion rates, unsubscribes, list growth, and overall attributed revenue share.
• Uncover actionable customer journey insights and communicate findings effectively to cross-functional leadership.

Benefits

• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Consistent daily attendance required; occasional off-shift support and limited travel required.
• Generally, will work in conditioned office environment.
• All qualified applicants will receive consideration for employment without race, color, gender (including pregnancy), gender identity, sexual orientation, national origin, religion, age, disability, veteran status, genetic information, or other protected characteristics.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree