Email Marketing & Web Operations Specialist

milk + honey•Austin, TX

About The Position

At milk + honey, we believe every digital touchpoint should reflect the same care, intention, and quality guests experience in our spas. From the moment someone opens an email or visits our website, the experience should feel seamless, calm, and considered. We’re hiring an Email Marketing & Web Operations Specialist to ensure exactly that. The Email Marketing & Web Operations Specialist owns the day-to-day execution and maintenance of milk + honey’s email marketing program and website. This is a high-volume, execution-first role supporting a fast-moving email program with frequent sends across multiple platforms (typically 35–45 per month), alongside regular website updates tied to campaigns and seasonal initiatives. While this role is execution-first, it is also expected to observe patterns, question defaults, and surface thoughtful opportunities to improve how our email and web programs operate over time. milk + honey is a thriving collection of day spas, salons, and medSPAs, dedicated to helping people relax, feel good, and prioritize their well-being. Guided by our core values- kindness, connection, integrity, inclusiveness, and excellence, we create a welcoming space where guests can unwind and enjoy high-quality self-care services. From luxurious spa and medSPA treatments to expert salon services, our team is passionate about delivering exceptional experiences that nourish the body and mind. Join us in our mission to help people relax and feel good; provide a place where guests can escape, nourish their wellbeing, and satisfy their self-care.

Requirements

3–4 years of experience in email and/or website content management
Comfortable executing marketing programs across multiple customer-facing platforms concurrently
Proven experience executing high-volume email programs
Strong experience building segments and automated flows in at least one major email or CRM platform
Able to learn unfamiliar platforms and tools quickly
Highly organized with strong QA instincts and operational maturity

Responsibilities

Build, QA, and send all guest-facing marketing emails across Klaviyo and additional customer-facing platforms (ecommerce or booking systems)
Execute approximately 35–45 emails per month, including: Campaign sends Operational updates Membership communications Capacity-driven messaging (e.g., appointment availability)
Build and maintain audience segments and targeting logic based on defined criteria
Configure, QA, and maintain automated flows across platforms
Own and maintain automated, trigger-based communications, including appointment confirmations, reminders, and booking-related messages
Own execution timelines and flag risks, conflicts, or issues early
Observe performance and operational patterns across email programs, and proactively surface questions or improvement ideas
Own day-to-day website updates across WordPress, Shopify, and other CMS tools
Publish and maintain content for services, promotions, locations, and seasonal campaigns
QA pages, forms, pop-ups, and booking flows end-to-end
Coordinate with developers on larger technical changes or fixes
Maintain accuracy across booking and review platforms, including integrations and third-party listings (e.g., Google Business Profile, Yelp, Reputation Pro, Listen360)
Maintain regular updates and publishing schedule of our blog
Pull recurring performance and site health reports for email and web
Identify trends or outlying behaviors, and surface issues, anomalies, and risks
Support CRO and UX initiatives through clean execution, testing, and QA
Adapt quickly to shifting priorities while clearly communicating execution tradeoffs, timelines, and impacts

Benefits

Affordable Health, Dental and Vision plans after 30 days of employment
Paid time Off
Matching 401k plan
Company paid Basic Life/AD&D
Monthly spa credit
Generous discounts on Spa, Salon, and medSPA treatments and products (based on location availability)
Training opportunities and continuing education
LA Fitness discount
Paid volunteer time off opportunities

Stand Out From the Crowd

Upload your resume and get instant feedback on how well it matches this job.

Upload and Match Resume