Email Marketing Specialist

dbrand

37d•Remote

About The Position

The Email Marketing Specialist will be responsible for supercharging dbrand's email marketing machine. This role involves developing and maintaining email campaigns, coordinating with the creative team for assets, and finding methods to improve open and click-through rates, with a singular focus on evolving the cult-like customer base. The ideal candidate is an analytical and motivated individual with razor-sharp judgment and a knack for critical thinking, capable of making "dbrand marketing" and "your company's name marketing" identical search queries. The role operates within an environment of excellence, demanding a revolutionary degree of commitment, engagement, and accessibility from customers. The specialist will deploy and maintain email marketing campaigns, apply and monitor A/B testing across all channels, and stay updated on innovative strategies for customer acquisition and retention. This position offers the opportunity to create once-in-a-lifetime brand experiences and contribute to world domination through spreading the brand's message and growing its audience.

Requirements

A Bachelor’s Degree in Marketing or Communications or equivalent work experience
Proficiency with Email Marketing Platforms (such as Klayvio or similar), including managing customer lists, segmenting, building workflows, and building, testing and reporting email campaigns
At least 2 proven years of experience in a D2C Marketing Communications role marketing to substantial audiences
Demonstrable experience in executing, managing, and leading the creative, and ongoing optimization of customer acquisition and retention campaigns
Experience with A/B and multivariate testing
Absolute mastery of analytics tools, including GA and Email Marketing Platform reporting
An impeccable communication style - your grasp on the English language is flawless
Detail-oriented, self-sufficient, resourceful, organized, and proactive
Results driven and able to see the big picture. Keeping a laser focus on many small tests of successes and failures to find the path to a perfected customer experience
The instinct to help teammates thrive and the openness to learn from past experiences
The ability to solve complex problems (or know where to find the answer)
Commitment to long-term growth and learning opportunities
Insights and engagement with the current state of smartphone and mobile technology

Responsibilities

Develop, maintain, and optimize the retention and conversion strategies on dbrand’s Klaviyo email marketing platform
Manage transactional flows including onboarding sequences and cart recovery
Execute acquisition campaigns for product and promotion launches
Create engagement campaigns to deliver high-value content and experiences
A/B test and iterate every aspect of dbrand’s email communication flows and campaigns
Collaborate closely with the Creative team to identify requirements and development of assets (images, videos, brand elements, and copy)
Plan and deploy campaigns for the launch of all new products, designs, and special or limited edition drops
Conduct market research and trend analysis to develop effective campaigns
Evaluate, recommend, and drive implementation of new communication platforms (i.e. SMS, Social Messaging, Chatbots, etc.) to further elevate dbrand’s customer communication experience
Regularly report on key business and digital marketing metrics and KPIs