Email Marketing Specialist

Bass Pro Shops•Springfield, MO

3d•Onsite

About The Position

The Digital Communications Specialist will help lead our efforts to develop a digital communications program that includes email, SMS, push notification and other opportunities to market to customers via multiple communication channels. This position is onsite in Springfield, MO at our Corporate Office.

Requirements

Background in Marketing, Mass Communications, or Public Relations
Experience with HTML and/or CSS
Experience in database marketing and be grounded in segmentation, customer loyalty programs, email campaigns and data mining.
Excellent communication and project management skills required
Good data evaluation skills with the ability to extract and interpret data from various sources to offer creative marketing and product solutions, and to solve complex issues
Basic knowledge of direct response/database marketing, customer relationship management, customer lifetime value, consumer behavior and motivation
Ability to multi-task and be flexible
Regularly performs computer work and sits
Occasionally walks and stands
Seldom/never lifts up to 50lbs.
Performs duties within scope of general company policies, procedures, and objectives.
Analyzes problems and performs needs assessments.
Uses judgment in adapting broad guidelines to achieve desired result.
Regular exercise of independent judgment within accepted practices.
Makes recommendations that affect policies, procedures, and practices.

Nice To Haves

Experience with email marketing, SMS, or push notification messaging preferred
Experience with Adobe Suite (Photoshop, Dreamweaver, and Illustrator) a plus.

Responsibilities

Drives interactive and innovative communications across online and mobile channels that support the company’s marketing efforts
Develops and maintains best-in-class email marketing programs
Develops a long-term strategy to re-activate dormant email addresses
Continues to find ways to grow and improve the performance of the one-to-one program
Manages email campaigns from start to finish (scheduling, project management, coding, testing, deployment); while working with various stakeholders (graphic designers, marketing and merchandising specialists, copywriters, etc.) to drive each email from ideation to completion.
Analyzes the layout, graphics, text links and all other aspects of the emails to maximize the sales potential.
Works across the Bass Pro Shops and Cabela’s network to implement, execute and analyze email campaigns in order to increase customer retention and generate loyalty, particularly with our proprietary brands (i.e. Bass Pro Shops, Cabela’s, RedHead, Ascend, World Wide Sportsman, etc.) through all sales channels (i.e. internet, catalog and retail).
Works with IT and the Contact Center to develop order related emails and other communications
Assists with the SMS program and push notification program as new marketing channels of communication for customers
Assists in the development of short- and long-term customer data analysis plans; lead implementation of those plans to improve the performance of our digital communication strategies
Integrates findings with market research department to maximize customer learning, acquisition and retention.
Creates initial, and optimize, consumer segmentation scheme.
Works with the business and technical teams in determining and implementing innovative solutions that meet business objectives
Work with our retail stores to implement communication between specific stores and their customers
Leverages new technologies to contact customers
ALL OTHER DUTIES AS ASSIGNED

Benefits

Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
Medical
Dental
Vision
Health Savings Account
Flexible Spending Account
Voluntary benefits
401k Retirement Savings
Paid holidays
Paid vacation
Paid sick time
Bass Pro Cares Fund
And more!