Email Marketing Specialist for a Data & Digital Marketing Consultancy in the US (Home Based Full Time)

Virtual Coworker•Kansas City, MO

2d•Remote

About The Position

Email Marketing Specialist for a Data & Digital Marketing Consultancy in the US (Home Based Full Time) Essential Functions: 1. Campaign Execution & Mid-Level Operations (Core Focus) • High-Volume Deployment: Build, schedule, and deploy 10–20 email campaigns per week across multiple email service providers (ESPs). • Flawless QA & Testing: Perform rigorous QA on all emails before deployment. Check rendering, broken links, dynamic content blocks, and audience logic before hitting "send." • Asset & Template Management: Implement light HTML/CSS updates to email templates as needed. Build and maintain campaign assets including landing pages, forms, and emails. • Scheduling & Cadence: Manage daily email scheduling and send cadences to ensure on-time delivery across the client portfolio. 2. Automation Execution & Segmentation • Workflow Implementation: Execute and build marketing automation workflows (nurture sequences, drip campaigns, trigger-based sequences) designed by the strategy team across platforms like HubSpot, Marketo, Dotdigital, and Omeda. • Audience Segmentation: Build data-driven customer audience segments using behavioral, demographic, and firmographic data for personalized targeting. • Lead Routing: Configure and maintain lead scoring and routing processes to ensure data passes correctly to sales teams. 3. Technical Integration & Reporting Validation • Platform Health: Manage day-to-day platform operations, ensuring data integrity, system health, and domain/email hygiene best practices. • Data Syncs & Troubleshooting: Configure standard integrations (e.g., HubSpot to LinkedIn/Facebook) and troubleshoot basic webhooks, data syncs, and platform errors. • Reporting Validation: Validate that campaign data is properly flowing into reporting dashboards and assist in pulling performance metrics (open rates, CTR, conversions). 4. Testing, Optimization, & AI Efficiency • A/B Testing: - Develop and optimize email marketing programs, including technical A/B testing for subject lines, dynamic content variations, and send-time optimizations utilizing segmentation, personalization, and performance analysis. • AI Integration: - Utilize AI tools to validate workflow logic, ensure there are no typos or grammar errors, optimize testing parameters, and increase overall build efficiency. • Documentation & Reporting: - Document complex campaign logic for scalable process development and assist in generating reports on campaign performance and engagement trends. - Monitor, analyze, and report on campaign performance, providing insights and recommendations for optimization. - Assist in the development of client-facing reports and presentations showcasing campaign results and strategic recommendations. - Stay up-to-date with industry best practices and emerging trends in marketing automation, B2B marketing, and relevant platforms. Key Responsibilities & Deliverables: 1. High-Volume Technical Fulfillment • Weekly Output: Successfully execute 10-20 email builds and deployments per week. • Annual Output: Manage the operational setup and QA for 249+ co-branded email programs (and other enterprise publisher campaigns) per year. 2. Time Allocation & Communication Strategy • Internal Coordination & Execution: 95% (Heads-down focus on platform building, QA, scheduling, and coordinating with the Head Project Manager and Marketing Coordinators to clear blockers). • Direct Client Communication: <5% (Client communication is handled by the Client Partners and Head PM; you focus strictly on execution and only communicate externally on highly escalated technical platform issues). 3. Delivery Cadence • Daily: Build, QA, and schedule emails; implement light HTML fixes; update ClickUp statuses. • Weekly: Review high-volume email programs for technical accuracy; run A/B tests; report on blockers to the Head PM. • Monthly: Validate reporting data and maintain domain/platform health.

Requirements

Build, schedule, and deploy 10–20 email campaigns per week across multiple email service providers (ESPs).
Perform rigorous QA on all emails before deployment. Check rendering, broken links, dynamic content blocks, and audience logic before hitting "send."
Implement light HTML/CSS updates to email templates as needed. Build and maintain campaign assets including landing pages, forms, and emails.
Manage daily email scheduling and send cadences to ensure on-time delivery across the client portfolio.
Execute and build marketing automation workflows (nurture sequences, drip campaigns, trigger-based sequences) designed by the strategy team across platforms like HubSpot, Marketo, Dotdigital, and Omeda.
Build data-driven customer audience segments using behavioral, demographic, and firmographic data for personalized targeting.
Configure and maintain lead scoring and routing processes to ensure data passes correctly to sales teams.
Manage day-to-day platform operations, ensuring data integrity, system health, and domain/email hygiene best practices.
Configure standard integrations (e.g., HubSpot to LinkedIn/Facebook) and troubleshoot basic webhooks, data syncs, and platform errors.
Validate that campaign data is properly flowing into reporting dashboards and assist in pulling performance metrics (open rates, CTR, conversions).
Develop and optimize email marketing programs, including technical A/B testing for subject lines, dynamic content variations, and send-time optimizations utilizing segmentation, personalization, and performance analysis.
Utilize AI tools to validate workflow logic, ensure there are no typos or grammar errors, optimize testing parameters, and increase overall build efficiency.
Document complex campaign logic for scalable process development and assist in generating reports on campaign performance and engagement trends.
Monitor, analyze, and report on campaign performance, providing insights and recommendations for optimization.
Assist in the development of client-facing reports and presentations showcasing campaign results and strategic recommendations.
Stay up-to-date with industry best practices and emerging trends in marketing automation, B2B marketing, and relevant platforms.
Successfully execute 10-20 email builds and deployments per week.
Manage the operational setup and QA for 249+ co-branded email programs (and other enterprise publisher campaigns) per year.
Heads-down focus on platform building, QA, scheduling, and coordinating with the Head Project Manager and Marketing Coordinators to clear blockers.
Build, QA, and schedule emails; implement light HTML fixes; update ClickUp statuses.
Review high-volume email programs for technical accuracy; run A/B tests; report on blockers to the Head PM.
Validate reporting data and maintain domain/platform health.