Digital Marketing Manager - US

The HALO Trust • Washington, DC

1d • $85,000 - $95,000 • Hybrid

About The Position

Job Purpose: The Digital Marketing Manager will play a key role in advancing HALO USA’s business objective to grow Digital Fundraising and private philanthropic revenue. The Digital Marketing Manager will play a pivotal role in planning for and managing our digital direct marketing activity, focused on the recruitment of new regular givers. This position will drive digital donor acquisition, newsletter growth, and digital engagement across multiple online channels. The candidate will work to ensure that the regular giving program is performing against targets successfully contributing to the wider fundraising strategy of recruiting new regular givers and increasing our unrestricted, sustainable income. The role reports to the Senior Philanthropy Manager, Annual Giving & Campaigns at HALO Trust USA. This is a dynamic opportunity for a creative, resourceful, and results-driven marketer to build and execute digital marketing plans and digital fundraising campaign strategies. This role will build on HALO’s brand in the US, expanding its digital fundraising reach, and use analytics to optimize performance. We’re looking for an experienced digital marketing professional, organized team player with a proven track record in both digital and traditional marketing in political and/or charitable giving campaign fundraising. The ideal candidate should have 7+ years of professional experience with a degree in marketing with strong creative skills, excellent copywriting, a data-informed approach, and thrive in a fast paced, mission-driven environment. About HALO Trust (USA): The HALO Trust (USA) is a non-profit 501(c)(3) organization specializing in the removal of landmines and other explosive remnants of war (ERW), with projects in 20+ countries and territories employing 7,000+ people. HALO’s Washington, DC office works with government partners, international agencies, foundations, and private donors to increase awareness of the impact of landmines and ERW on post-conflict communities and to raise funds to support HALO’s teams working overseas.

Requirements

• Bachelor’s degree in marketing (digital) and 7+ years of combined experience in digital marketing, communications, for sales, revenue, charity and/or political fundraising campaigns.
• Proven success managing multi-channel cause-oriented marketing campaigns (digital and direct marketing) and regular giving recruitment via paid marketing channels, with excellent campaign management skills.
• Strong project management skills with the ability to manage multiple deadlines and stakeholders.
• Able to assess and optimize campaign performance by analyzing data patterns, trends and use arrange of KPIs to monitor and predict performance.
• Able to demonstrate your experience in developing and implementing successful acquisition campaigns and supporter journeys, alongside a good understanding of how to utilize content effectively.
• Good knowledge and experience of PPC, SEO, digital analytics platforms, data capture, monitoring and tracking and how to utilize this to improve digital performance.
• An excellent copywriter, someone who is passionate and experienced at crafting compelling direct marketing copy for adverts and journeys.
• Previous experience of using Meta Business Suite to create and monitor campaigns.
• An excellent communicator with strong relationship-building skills internally and externally.
• Highly self-organized, process driven, proactive and have an excellent eye for detail.
• Someone with a successful track record of managing suppliers and agencies &experienced in managing multiple stakeholder relationships at any one time.
• Competent at using databases and Microsoft Office especially Excel, for supporter management, results reporting and insight.
• An excellent multitasker and can prioritize a demanding and varied workload efficiently.
• Able to think creatively, come up with new and relevant ideas, Passionate about digital marketing, with an enthusiasm for keeping up to date with innovations and trends.
• Experience in managing junior staff and a strong understanding of the principles of motivational people management and individual development.
• Proficient in using email marketing platforms (e.g. MailChimp, DotDigital, Other email marketing platforms) and analytics tools (e.g. Google Analytics, Looker, etc.)
• Experience managing social media accounts and social media ads for audience growth and newsletter and donor acquisition
• Applicant must hold U.S. citizenship

Nice To Haves

• Familiarity with Canva, InDesign, large listservs and contact databases, video editing programs, and other communication platforms a plus.

Responsibilities

• Develop and execute creative marketing campaigns to acquire new donors through digital channels, lead generation, newsletter signups, paid ads, and partnerships, expanding HALO’s philanthropic reach.
• Track fundraising campaign performance using analytics and reporting tools to measure ROI, donor engagement, and conversion, and use insights to inform decision making and to optimize future campaigns.
• Provide analyses and recommendations on digital fundraising strategies, segmentation of donor audiences, and content creation for various digital platforms.
• Create and deliver regular acquisition campaigns from start to finish. This includes using data led insights to build innovative and effective propositions and conversion journeys, with a focus on excellent user experience and recruiting high quality, long-term donors.
• Collaborates regularly with HALO USA Communications Officer for alignment on HALO USA comms calendar activities, key dates, and campaigns, program content, and other HALO evolving priorities.
• With guidance and supervision from the Senior Philanthropy Manager, Annual Giving & Campaigns, develop and implement multi-channel marketing strategies for annual fundraising campaigns to support Philanthropy goals.
• Create and test new, data-led regular giving propositions based on audience research and results, working collaboratively with colleagues in the Philanthropy and communications team to monitor and influence donor journeys to ensure strong rates of retention.
• Use of combination of the Meta Business Suite, Google Analytics, agency reports and HALO CRM to track and report on results against target.
• Plan and manage digital fundraising appeals and impact storytelling campaigns across email, website, and social media.
• Provide regular expertise to help guide the decisions and execution of paid digital media across the organization.
• Develop concepts for and produce donor-centric content, including email campaigns, impact stories, and fundraising landing pages.
• Create segmented messaging for key donor groups (active, lapsed, recurring, etc.) to ensure a strong donor journey, with a focus on impact and gratitude.
• Test and monitor performance data of content, subject lines, etc. to inform and refine messaging strategies.
• Oversee timelines, production schedules, and vendor relationships.
• Manage vendor relationships and Developer/IT Systems staff
• Collaborate with the UK Digital Comms and Marketing team members, as needed.
• Manage campaign budgets, performance tracking, and reporting.
• Support the Senior Philanthropy Manager on the monthly management accounts process, working with the Developer/IT and Finance teams as needed to ensure all income and spending is correct and accounted for, and all income and spend coding is aligned.
• Prepare report on KPIs for the US leadership and US Board of Directors.

Benefits

• Position: Full-time, Exempt
• Salary range $85,000 - $95,000
• Vacation Time: 25 days (5 weeks) paid vacation (PTO) accrued at 16.667 hours per month.
• Sick Leave: 5 days (1 week) paid Sick-Leave.
• Holidays: HALO USA observes all USA Federal holidays
• Savings Plan: A 401(k)-retirement savings plan is offered to our employees, but managed entirely through our Payroll provider, Insperity. HALO USA will ‘match’ up to 5% of an employee’s contributed monthly savings to their 401(k) account.
• Health Insurance: Health Insurance benefits are offered to employees through HALO’s payroll provider, Insperity. HALO pays a portion of the employee’s monthly health insurance premium. (Applies only to employees that choose to partake in the health insurance plan.)
• Dental Insurance: Dental Insurance benefits are offered to employees through HALO’s payroll provider, Insperity. HALO pays a portion of the employee’s monthly dental insurance premium. (Applies only to employees that choose to partake in the dental insurance plan.)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees