Email Marketing Specialist

THE CENTER FOR PROFESSIONAL EDUCATION, INC.•Marple Township, PA

About The Position

The Email Marketing Specialist is responsible for the creation, delivery, and reporting of our email marketing program. Must be able to create email campaigns and landing pages, distribute emails in a timely manner, monitor results, manage lists, and provide reports to key stakeholders.

Requirements

Must have 2+ years experience in creating and delivering emails in the business environment
Experience in email creation, including successful campaigns created from scratch using HTML and other editors preferred
Experience with Dreamweaver and Adobe Creative programs
Proficient in web analytics tools
Working knowledge of HTML
Ability to write successful subject lines and email copy
Familiarity with ESPs, including previous experience working with one or more ESP preferred
Microsoft Excel skills for reporting and data analysis required
Excellent organizational skills required
Ability to work on numerous concurrent projects
This role requires creativity and strong attention to detail

Responsibilities

Develop email campaigns and supporting landing pages across ESPs
Design and implement automation funnels when possible
Analyze campaign results and make recommendations
Utilize A/B testing and other best practices to improve campaign performance
Evaluate impact of campaigns on customer behavior (purchase conversion, traffic, etc.)
Evaluate ROI of campaigns and overall impact of email channel
Stay current on email marketing industry best practices and utilize those findings to improve the program
Ensure that emails are follow brand standards, are mobile-optimized, and provide an excellent user experience
Collaborate with internal team on various projects
Other responsibilities related to the ongoing management and improvement of the email and digital marketing program