Email Marketing Specialist

Full Funnel Growth

15d•Remote

About The Position

Full Funnel Growth is a remote performance marketing agency focused on retention marketing for high-growth eCommerce brands. The Retention Marketing Pod manages email, SMS, and pop-ups across platforms like Klaviyo, BigCommerce, and Shopify. The agency operates with an AI-native approach, integrating tools like Claude Code and custom scripts into daily workflows. This role involves a structured onboarding process with paid certifications and managerial support, aiming for autonomous campaign ownership within 90 days. The ideal candidate will have direct Klaviyo experience, design skills in Figma, and a strong understanding of email deliverability.

Requirements

1 to 3 years of hands-on email marketing experience.
Direct Klaviyo experience building campaigns and flows.
Demonstrated work with high-growth eCommerce brands.
Design competence in Figma: ability to create on-brand, mobile-first emails.
Working knowledge of email deliverability: list hygiene, sender reputation, inbox placement, and a baseline grasp of authentication (SPF, DKIM, DMARC).
Comfort with A/B testing and analyzing email metrics, including open and click trends post-Apple Mail Privacy, placed orders, and revenue per recipient.
Remote work track record with strong written communication skills.
Experience using AI tools like Claude Code, Cursor, or ChatGPT as part of daily workflow.
Eagerness to learn and contribute to AI skills and scripts.
Discipline in writing and analysis, using exact numbers and clearly labeling claims (extracted, inferred, assumed).
Staying current on Klaviyo, inbox providers, AI-generated content, predictive analytics, and changes in engagement and privacy rules.

Nice To Haves

SMS experience in Klaviyo.
Exposure to BigCommerce in addition to Shopify.
Experience in regulated or compliance-heavy categories (cannabis, alcohol, supplements).
Familiarity with a non-Klaviyo platform such as Alpine IQ, or a willingness to learn one.
Klaviyo Academy certifications already obtained.

Responsibilities

Campaign execution across a defined slice of the pod's clients: brief, build, QA, schedule, and post-send review in Klaviyo.
Flow work: building and maintaining welcome, abandoned cart, browse abandonment, post-purchase, and winback flows, then reading the data and proposing changes.
Email design and experimentation in Figma: creating on-brand, mobile-first designs and running structured A/B tests on subject lines, layout, offer, and send time.
Segmentation in practice: building and refining segments, understanding segment types, and protecting sender reputation.
Deliverability hygiene: monitoring inbox placement, spam rates, and unsubscribes, keeping lists clean, understanding authentication (SPF, DKIM, DMARC), and diagnosing deliverability issues.
Accurate reporting: per-campaign write-ups with exact figures, flagged data gaps, and clear analysis of results.
Time tracking discipline: logging all hours in ClickUp against the correct task.