Email Marketing Specialist - Corporate (Las Vegas)

Caesars Entertainment • Las Vegas, NV

1d • Onsite

About The Position

The Email/Mobile Marketing Specialist is responsible for providing overall support for Email/Mobile Marketing initiatives for all Caesars Entertainment properties. The incumbent will support a fast-paced team, focused on driving online room revenue and customer engagement through email newsletters, push notifications, rich messages, trigger communications, lifecycle marketing and promotional campaigns.

Requirements

• Bachelor's Degree in Marketing, Business, Communication or related field.
• Digital marketing experience with understanding of email best practices for design, subject lines, copy, testing, calls to action etc.
• Proficiency in Microsoft Office (Excel, Word, Outlook, etc.).
• MUST have excellent WRITTEN and ORAL communication skills and be able to comfortably communicate with all levels of the organization.
• Experience with ExactTarget/Salesforce Marketing Cloud/Airship or other marketing execution software.
• Proficiency in Adobe Creative Suite (Photoshop and Dreamweaver are key).
• Strong email-related HTML experience required
• Demonstrates strong, up-to-date knowledge in email best practice design, subject lines, layout, copy and calls to action.
• Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business.
• Ability to manipulate HTML and to create emails without the use of a WYSIWYG within the email service provider tool.
• Proficiency in AMPscript or other scripting language to create variations with a single email.
• Ability to write and execute SOQL queries and/or understand database querying.
• Superior communication, writing, presentation, and follow-up skills.
• Evidence of learning quickly and the ability to build existing business foundations.
• Excellent time and project management with exceptional attention to detail.
• Ability to take ownership and initiative and work independently with minimal direction while also functioning and contributing as part of a team.
• Ability to plan, prioritize and organize effectively, handle multiple high priority projects concurrently and react quickly to shifting priorities

Nice To Haves

• web design experience preferred

Responsibilities

• Execute email and mobile communications
• Coordinate activities of design, content and development teams to meet multiple, interdependent deadlines
• Provide suggestions/improvements to your own work as well as other team members’ work
• Develop and demonstrate subject matter expertise
• Execute complex emails/mobile/campaigns
• Establish relationships with key property contacts
• Build and rigorously test each email, verifying copy, layout, links, and dynamic content as well as assessing and addressing any spam risks
• Execute flawless QA
• Perform all other related and compatible duties as assigned

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level