Email Marketing Specialist
About The Position
Playing an essential role in the U.S. economy, Fannie Mae is foundational to housing finance. Here, your expertise can help fuel purpose-driven innovation that expands access to homeownership and affordable rental housing across the country. Join Fannie Mae to grow your career and help people find a place to call home. As a valued colleague on our Digital Marketing team, you will execute email marketing campaigns across Fannie Mae’s business segments. You will partner with segment marketing teams to translate business goals into effective email campaigns. You will build, QA, and deploy emails and related assets and ensure all communications are accurate, timely, and aligned with brand standards and email best practices.
Requirements
- 2 years experience working with Salesforce Marketing Cloud (preferred) or similar marketing automation platforms (Marketo, HubSpot, Eloqua, Pardot).
- Strong hands-on experience building and coding HTML emails.
- Solid understanding of email marketing best practices, including QA and A/B testing.
- Ability to leverage data, technology, and marketing strategy to plan and execute campaigns.
- Project management experience with the ability to manage multiple priorities simultaneously.
- Excellent collaboration and communication skills.
- High level of detail orientation and organizational skills.
- Ability to work effectively in a fast-paced, team-oriented environment.
- Strong analytical, problem-solving, and strategic thinking skills.
- Shows curiosity and adaptability in learning and responsibly applying new technologies, including artificial intelligence, to reimagine how we work.
Nice To Haves
- B2B email marketing experience, preferably within financial services or other highly regulated industries.
- Experience in related email marketing tools within the MarTech stack (e.g., CMS platforms, Cvent, Figma).
- Experience planning and executing effective email marketing campaigns across customer, partner, or stakeholder audiences.
- Familiarity with project management tools (Workfront preferred).
- Bachelor’s degree or equivalent experience.
Responsibilities
- Build and code HTML emails in Salesforce Marketing Cloud; partner with Marketing Strategists to execute 1:1 email and journey campaigns, perform QA, and ensure timely, accurate launches.
- Monitor campaign performance, develop reports, and troubleshoot issues impacting deliverability and engagement.
- Partner with marketing teams and stakeholders to create customer-focused email experiences.
- Promote email best practices, ensuring consistency across business lines and campaigns.
- Apply HTML development expertise across email platforms and support related tools (e.g., Cvent) as needed.
Benefits
- Health, Life, Voluntary Lifestyle, and other benefits and perks that enhance an employee's physical, mental, emotional, and financial well-being.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
