Intermediate Email Marketing Specialist (Marketing Cloud)
About The Position
We are looking for an Email Marketing Specialist with hands-on Salesforce Marketing Cloud experience to support the execution of targeted, data-driven campaigns. This role focuses on building and optimizing emails, automations, and customer journeys that drive engagement and improve the customer experience. You will work closely with cross-functional teams to deliver high-quality campaigns, leverage data for personalization, and continuously improve performance. This is a great opportunity for someone who enjoys both the technical and creative sides of email marketing and wants to grow their skills in marketing automation.
Requirements
- 2+ years of hands-on experience in email marketing, with Salesforce Marketing Cloud experience required
- Working knowledge of AMPscript, SQL, audience segmentation, and dynamic content
- Experience managing data extensions, subscriber data, and relational data models
- Solid understanding of email best practices, including deliverability and compliance (such as CAN-SPAM)
- High attention to detail with strong organizational and problem-solving skills
- Clear written and verbal communication skills
- Ability to manage multiple projects and collaborate effectively across teams
Nice To Haves
- Experience in financial services such as retirement, life insurance, or investments
- Familiarity with tools such as Litmus, Tableau, Seismic, or Outlook templates
- Exposure to Agile or Scrum ways of working
- Experience with other marketing platforms such as Mailchimp, HubSpot, or Marketo
Responsibilities
- Build and deploy targeted email campaigns, automations, and customer journeys using Salesforce Marketing Cloud
- Create and manage assets across Email Studio, Journey Builder, Automation Studio, Content Builder, and Contact Builder
- Use AMPscript, SQL, and data extensions to power personalization, segmentation, and dynamic content
- Support end-to-end campaign execution, including setup, QA, scheduling, and post-send monitoring
- Partner with internal stakeholders to improve campaign performance, customer engagement, and overall experience
- Analyze campaign results and share actionable insights to optimize future campaigns
- Document processes, campaign standards, and platform best practices to support team consistency
- Contribute to cross-team initiatives and ongoing improvements in tools, processes, and workflows
Benefits
- Competitive Pay
- Bonus for Eligible Employees
- Pension Plan
- 401k Match
- Employee Stock Purchase Plan
- Tuition Reimbursement
- Disability Insurance
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Employee Discounts
- Career Training & Development Opportunities
- Paid Time Off starting at 160 hours annually for employees in their first year of service.
- Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holidays).
- Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars
- Parental Leave – fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child.
- Adoption Assistance
- Employee Assistance Program
- Back-Up Care Program
- PTO for Volunteer Hours
- Employee Matching Gifts Program
- Employee Resource Groups
- Inclusion and Diversity Programs
- Employee Recognition Program
- Referral Bonus Programs
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
