Email Marketing & SMS Specialist
About The Position
At Horizon Hobby, we inspire dreams and help build memories! Our company is the leader in the global Radio Control industry, celebrating 40 years in 2025! We offer tremendous opportunities for growth and development and a full array of benefits including discounts on our products! We are currently hiring for an Email Marketing & SMS Specialist! This is a full-time, on-site position at our Champaign, IL location. Working hours are Monday-Friday 8am-5pm . Typical pay for this position is $63,000. The final offer for this position will be based on the unique experience and qualifications of the candidate selected. This position may also be eligible for a bonus not included in the base pay range. Job Summary: Horizon Hobby is seeking a detail-oriented and data-driven Email Marketing & SMS Specialist with hands-on experience in Salesforce Marketing Cloud (SFMC) to drive our email and SMS lifecycle marketing initiatives. This role is responsible for building, executing, optimizing, and analyzing email and SMS campaigns that engage customers, support business goals, and enhance the overall customer journey.
Requirements
- 2–4+ years of experience in email marketing, CRM, or lifecycle marketing roles.
- Hands-on experience with Salesforce Marketing Cloud ; familiarity with Journey Builder, Email Studio, Automation Studio, and Contact Builder.
- Strong understanding of email best practices, segmentation, and personalization strategies.
- Proficiency in HTML/CSS for email and comfort working with modular templates.
- Experience working with SQL queries and data extensions (preferred).
- Analytical mindset with the ability to interpret email metrics and share insights.
- Excellent communication, project management, and attention to detail.
- Strong communication skills – copywriting experience a plus
Nice To Haves
- Salesforce Marketing Cloud certifications (Email Specialist, Marketing Cloud Administrator, etc.) a plus.
- Dreamweaver and Photoshop skills.
Responsibilities
- Plan, build, and deploy email and SMS campaigns, automation journeys, and triggered communications using Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio).
- Create and maintain segmented audience lists using SFMC data extensions, SQL queries, and dynamic content tools.
- Develop email templates using HTML/CSS and ensure proper rendering across devices and email clients.
- Optimize campaigns through A/B testing, personalization, and continuous performance improvement.
- Monitor campaign performance and deliver actionable insights on KPIs such as open rate, CTR, conversion, deliverability, and engagement.
- Manage email calendar development, scheduling, QA, and approvals to ensure flawless execution.
- Partner with cross-functional teams (Brand Marketing, content, design, PD) to align messaging with broader marketing initiatives.
- Maintain compliance with data privacy regulations (CAN-SPAM, GDPR, etc.) and ensure high deliverability standards.
- Troubleshoot technical issues and collaborate with the Dev/IT team on data flow, integration, or platform enhancements
Benefits
- Medical, Dental, Vision
- HSA and FSA options
- Short-Term and Long-Term Disability Insurance
- Life Insurance and Supplemental Life Insurance
- 401(k) with a company match
- Paid Time Off
- Paid Holidays
- Internal Rewards
- Discounts on Products
- Additional Coverage such as accident, critical, hospital and pet insurance.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
