Email Marketing Product Manager, Marketing Te

TIMES PUBLISHING COMPANY•Bayonet Point, FL

7d•Remote

About The Position

The Tampa Bay Times is Florida’s largest newspaper and a trusted source of independent journalism. As consumer revenue plays an increasingly critical role in sustaining our mission, we’re investing in modern lifecycle marketing and email automation to drive subscriber growth and retention at scale. We’re hiring an Email Marketing Product Manager who is equally strong in email execution and marketing technology. This is not just a platform ownership role — you’ll be deeply involved in building, launching, optimizing, and scaling high-performing email campaigns across the full subscriber lifecycle. You’ll serve as both the technical owner of our ESP and a hands-on lifecycle marketer driving campaign performance. This is a highly executional role for someone who enjoys being in the platform, building campaigns, improving performance, and scaling lifecycle marketing within a mission-driven media organization.

Requirements

4–7 years of hands-on email marketing and lifecycle automation experience
Deep expertise in Sailthru (or similar ESP/CDP such as Braze, Iterable, or SFMC)
Experience personally building and launching campaigns — not just overseeing strategy
Strong understanding of segmentation logic, behavioral targeting, and customer data
Proven track record optimizing email performance through testing and iteration
Working knowledge of HTML/CSS for email templates
Experience in subscription, media, or DTC environments preferred

Responsibilities

End-to-end ownership of Sailthru as our core email and lifecycle platform
Operationalize marketing campaigns by: Translating campaign briefs into Sailthru-ready requirements Standardizing workflows, templates, and audience logic Ensuring campaigns can be launched quickly and consistently
Own and optimize Sailthru usage, including: Audience segmentation and behavioral targeting Journey setup and automation Template frameworks and personalization logic Deliverability, QA, and send-readiness best practices
Hands-on build and execution of acquisition, onboarding, engagement, retention, and winback campaigns
Advanced audience segmentation using behavioral, transactional, and engagement data
Automation architecture, journey logic, trigger-based campaigns, and personalization frameworks development
Ownership of email template systems, dynamic content blocks, QA, and send-readiness processes
Campaign testing (A/B, subject lines, creative, cadence) and performance optimization
Deliverability monitoring, list hygiene, and governance standards
Data imports, audience validation, and campaign readiness workflows
Vendor management (Mather & Inka), translating marketing needs into technical requirements
KPI tracking in partnership with Analytics, optimizing for engagement, conversion, retention, churn, and LTV